With nearly 3 billion email users worldwide, it is imperative to make sure that the emails on your list are real people who want to hear from you. Help email lists work in your favor by cleaning them consistently throughout the course of the year – a process called “email hygiene.”
Traditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time that is full of content that will resonate with them and ultimately drive a conversion.
Repurpose pre-existing content to continuously share new pieces while leveraging resources efficiently. Tactically recycle blog posts, press, testimonials, webinars, and more!
The best campaigns are the ones that communicate your message in the most clear, concise, and innovative fashion. In order to properly execute this, it all comes back to the basics. Follow these important tips on creating your most effective marketing campaign to date.
With hundreds of emails flooding people’s inbox on a daily basis it’s more important than ever to stand out amongst the muck. It’s true, email marketing is hugely effective in acquiring new customers, but if you’re looking to get the highest return on investment, strategic and insightful habits need to start from the very beginning.