It’s not enough to just collect data. Learn why you should invest in a smarter, data-driven marketing strategy to stay ahead of your competition in 2017.
Creating an audience profile pinpoints your target customers and delivers ads to your most engaged users. Read more about how audience profiling is essential to advertising.
Audience segmentation gives you the power to connect with the right people, in the right place, at the right time. Learn how to identify your best customers.
With digital marketing’s increasing presence, it is more important than ever for brands to leverage people-based marketing data to amplify user experience. We’ve provided our 3 strategies to effectively create a custom experience for your ideal target audience.
With the marketing world ever changing, it’s important to adjust your content based on your audience. Using marketing as a conversation with your target audience will increase the likelihood of engagement. Here is some insight into the power of conversing with your consumer.
17% of Americans create a new email address every 6 months and 30% of subscribers change their email addresses annually. Learn 3 reasons why email verification is necessary to keep your CRM list up-to-date and build lasting brand-consumer relationships.