The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
Digital marketing, in its traditional definition, refers to marketing that involves electronic devices. The introduction of the internet and mobile devices shifted this definition to focus on any form of online marketing. This includes everything from email marketing to online content.
When looking to drive your business’s website traffic and target highly-specific audiences, it’s essential to prioritize your online presence. Through display advertising, companies are building brand awareness through visuals, which can increase a customers’ purchasing intentions.
You’ve run an ad campaign and saw an increase in your sales but you want to know exactly how and why you received that boost. Attribution allows you to analyze your marketing efforts in different channels to understand what’s driving those consumer purchases. By understanding how users engage at every touchpoint of their buyer’s journey, you can attribute certain marketing and media efforts to their sales.
Traditional consumer packaged goods (CPG) companies may be thought of irrelevant in this age of online shopping for products and services. Many CPGs are continuously using TV commercials or in-store advertising as a way to market their product but those methods are rapidly decreasing in results. However, their products are still relevant, which is why CPG marketers need to adjust to the digital world. There is a way to better target consumers through data and digital channels that leads to direct relationships with the people who actually buy and use these products. The best strategy for CPG marketers to do so is by utilizing email marketing.