Facebook is the leading social media platform, also making it one of the most cost-effective advertising platforms available to marketers. Build your own Facebook custom audiences to increase your business.
Buyers have an endless amount of options at all times, learn how to create content that attracts and nurtures a potential customer through each stage of the buyer’s journey.
In a world shifting rapidly to mobile, it’s more important now than ever before to stay ahead of the competition and focus on personalizing content for on-the-go users. We’ve dictated 3 strategies to transform valuable content into a personalized, mobile-friendly experience.
Retargeting is the perfect approach to bring visitors back to your site and turn convert them into customers. Enhance the ways you personalize a marketing campaign by following these tips.
Measuring the last click before purchase isn’t enough to understand your success. Discover 4 tools that help create a true one-to-one attribution method.