(Luckily, we’re good at helping agencies adapt— and flourish).
As agencies deal with an increasingly complex landscape around data, privacy, client needs, and staffing, smaller and mid-sized agencies find themselves in a do-or-die position. But rather than be afraid of this landscape, we encourage them to see its inherent opportunities.
In this playbook, we discuss:
- The human equation and hiring the right team
- GDPR, CCPA, and the changing privacy landscape
- Applying quality data upstream
- Coming through for clients, even when their requests lie outside your core competency