Exploring pseudo-anonymized data performance woes and plotting a path ahead There’ve been experiments where monkeys are just as likely to make a good or bad stock pick as the experts. Could the same scenario be playing out when it comes to identifying a “targeted” audience for serving up digital ads? The answer is an emphatic […]
Let’s get one thing straight about location tracking Privacy matters most when it comes to sensitive data Consumers could be forgiven for not being able to keep up with all the different ways scrupulous companies try to use their location data for profit. Or maybe they’ve just given up on caring. These days, every time […]
John Oliver released a well-researched expose on the seedy internet data economy. We believe the future is brighter than John thinks.
Is there such a thing as going too far to protect consumer privacy? Consumers themselves seem to think so. See why in our latest blog.
We think advertising approaches based on limited PII are most effective when they are rooted in respect for the consumer as people. See why.
The TV industry is at a crossroads on how to accurately measure TV audiences across all platforms. The answer? PII.
The dominoes are falling on data providers who fail to meet privacy standards. Fully permissioned PII is the path forward.
In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
Cookies are going away and Big Tech players are trying to find a quick fix for ad personalization. The latest fix? Google Topics.
Small businesses stand on the front lines of a battle with inflation, bringing new urgency to maximize marketing ROI.