Bridging the gap between offline and online data helps you to understand your consumers better. Learn more about how to put people at the heart of your marketing campaigns.
A company’s brand and its marketing messages are only as strong as the employees who represent them. Learn more about how effective internal marketing can help boost business.
Demographic segmentation is the process of dividing your target market based on population criteria that help you better understand your customers. Demographic segmentation is one of the many customer segmentation criteria that are used by marketers.
Firmographics are the attributes B2B companies use to segment their target market in order to discover their ideal consumer. Similar to the role demographics play in B2C campaigns, segmenting your target market by using firmographics increases the chance that the material you are putting out is reaching other businesses that are most likely to respond positively.
Strategic integrated marketing practices can help your brand create a distinct and recognizable voice across a variety of different channels as well as maximize ROI and profits earned by marketing materials.