The partnership creates powerful deterministic mobile profiles and real-world audience segments.

FORT LEE, NJ. —  Bridge Marketing, a full-service marketing automation and data agency, has acquired the Israeli-American mobile data and technology company Appjolt. The partnership follows Bridge’s recent acquisition of Motrixi, a mobile DSP and data company.

At its core, Bridge is a company based on strong partnerships in order to provide the best-in-class cross-device marketing and data solutions to their clients. These acquisitions further extend Bridge’s push into the mobile space with deterministic targeting.

With over 150 million engaged user profiles, linked to billions of real-time mobile events, Bridge and Appjolt are creating powerful deterministic mobile data and real-world audience segments.

Founded in 2014, Appjolt’s advanced SDK and mobile data technology allows app developers and marketers to better understand users. “The combination of our mobile technology offerings with Bridge’s multi-channel marketing business creates a very powerful and actionable solution for advertisers and brand marketers,” said Eyal Yechezkell, Appjolt’s Founder and CEO.

The Appjolt research and development team will continue to operate out of the Appjolt office in Israel.

Since 2010, Bridge has continued to be an innovative leader, providing the best in marketing technology to today’s leading marketers, advertisers and brands. “We are bringing together the best mobile marketing technologies to help our partners understand and effectively communicate with their mobile audiences. Appjolt and Bridge together is a giant leap forward for deterministic mobile audience creation,” says Ari Saposh, VP of Database for Bridge.

Bridge’s mission is to put marketers in control of every part of their campaigns by creating custom, real-world audiences with omni-channel campaign programs, to increase efficiency and ROI. Bridge continues to deliver new technologies that provide their clients the tools they need to exceed marketing objectives.

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Madison Dratch

Author Madison Dratch

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