Our Taxonomy

Our goal is simple: provide our clients with smarter, better data that drives growth.

We have over 6000 top-ranked, people-based attributes available for use in your next campaign.

View Full Taxonomy →

How It Works

Choose attributes of your ideal customer. Then utilize our database of over 250 million verified people to create your target audience of ideal customers.








Household Income

Luxury Car Owner


Military Status

Family Status

Political Affiliation

+ More

Key Capabilities
Data Query

Utilize the power of our count system to design an audience tailored to your client's needs.

Match and Append

Match your CRM files to our top-ranked database. We fill in the gaps in your audience and get a complete view of your ideal customer.

Lookalike Audiences

Acquire new business by creating a set of customers that look like your ideal customers with similar lifestyles, interests, consumption behaviors, and media preferences

The Benefits

Our unique ability to link an individual’s various digital and real-world data points delivers real results for your business.

Accelerate your business growth by efficiently acquiring new customers most likely to be interested in your products and services.

Build your audience using our proprietary custom audience builder, or provide us with your data file to enrich and return to you.

We provide strong attribution tools to measure the efficacy of our audiences – including people-based POS tracking.


Fill out the form below to view our full taxonomy. 

Access Audiences

Fill out the form below to start using our top-ranked custom audiences. 

Get Started
Upgrade to People-Based


Up To 75% Off

June 21-24 * Online Only

Download Now

Access Premium Audiences