Finance

Global Payment System Company

Use Case: Conquest Campaign

+ Global Audience

Summary

The largest Brazilian credit and debit card operator and biggest payment system company in Latin America was looking for a custom global audience. They turned to our DMP, one of Bridge’s exchange partners, in hopes of creating a conquest campaign where they would target users who have downloaded their competitor’s mobile apps.

Top Indexing Segments

Hair & Makeup Shoppers

Active Investors

Avid Shoppers

Results

Bridge’s global data scale resulted in client renewing a multi-month conquest campaign with our custom target audiences.

Bridge was recognized as the best data partner to identify users who had competing payment system apps in Brazil.

Increased brand awareness to potential new customers.