Identity Resolution

We make sure you’re talking to real people across all the devices they use

At Bridge, we market to real people, not bots. We make sure your message hits the right humans, whether they’re scrolling through Facebook on their smartphone, watching Netflix on a Connected TV, or Googling sports scores at work.

How We Do It

The key to this process is Identity Resolution

Identity resolution is a data management process through which an identity is analyzed between data sets to find a match. It’s a fancy way of saying that you can match a person’s offline persona (their ethically-sourced PII data) with their online persona (mobile IDs, cookies, etc). All of our data collection methods meet the strictest privacy laws.

Only one-quarter of all digital ad spend ever reaches actual people, according to the Association of National Advertisers.

We have a problem with this. When marketers are unsure if their messages are hitting real people, it impacts the entire digital ad industry, from small businesses to big agencies. So at Bridge, we use Identity Resolution to make sure your message hits real, verified humans across the litany of devices they use.

We’re also big believers in privacy, and believe that being honest with your users is the best policy. It’s why we’re members of the Digital Advertising Alliance, a non-profit dedicated to best privacy practices in the ad industry. All of the data we use for Identity Resolution is ethically sourced, and meets the strictest privacy standards.