BRIDGE Insights


Bridge is at the 2016 Digital Dealer Conference & Expo!

Digital Dealer Conference & Expo! The Digital Dealer Conference & Expo is the largest and most progressive digital automotive event in the U.S.! The Bridge team is attending the 3-day conference and expo this year in Orlando, FL with a 20ft wide 10ft high booth (#430 for those in attendance). The conference goes from January 19th-21st and registration is available onsite.  A full agenda of the conference is available here: Digital Dealer Conference & Expo: Full Agenda   Digital…
Madison Dratch
January 19, 2016

New Twitter Features: What It Could Mean for Business

Twitter has always been known for brevity, but the newest features to the world’s most popular social media platform could change that dramatically in the coming months.The impact of the new Twitter features for marketers is incalculable and can only serve to increase the viability and attractiveness for advertisers looking to use the space.
Jeffrey To
January 6, 2016

Helpful Creation Tools to Optimize Marketing

Wow your customers with the help of these creation tools. Creating your own banner ads, landing pages or emails does not need to require a freelance designer. With the help of these creation tools, you’ll be able to craft beautiful and personalized creatives all on your own. Banner Generators Bannersnack is a professional banner ad maker. A good banner design does not need to feel like rocket science. With its easy drag-and-drop capabilities and ready…
Dave Bataille
December 10, 2015

Digital Marketing this Holiday Season!

The holiday season is officially upon us! As the shopping mayhem commences, grabbing the attention of your target audience amongst the tough competition is crucial. Improve your chances of success by implementing multi-channel digital marketing tactics into your holiday campaign. Reach your consumers where they are, whether is it mobile or desktop, and core big in the most profitable time of the year. Digital is on the rise This year, a projected $965 billion will…
Bridge Intern
December 3, 2015

Tasteful Tips for Holiday Emails

Get the most out of your holiday emails. Bells are ringing, snow is falling - the holiday season must be upon us. This could only mean one thing: it’s time to start thinking about holiday emails. Your customers are bound to get bombarded with digital marketing through multiple channels, yet email marketing continues to deliver some of the highest ROI during the holiday seasons. Set the right tone by taking one last creative assessment of…
Dave Bataille
November 4, 2015

Subject Line Optimization for the Holidays

As the holiday season approaches, advertisers need to start thinking about ways to improve their marketing strategy. While companies begin to develop their content for the next few months, they’ll want to keep certain best practices in mind. Even if your email content or promotion isn’t especially festive, you can still get creative when it comes to your email’s subject line. Bridge Marketing recently worked on an auto campaign, promoting new vehicle specials. In order to…
Bridge Intern
October 28, 2015