BRIDGE Insights

Data

6 Steps to Master Subject Line A/B Testing

Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.
Dan
July 22, 2015
Creative

Email Marketing Guidelines That Drive Success

Optimize the success of your campaign with a creative email marketing guideline. Email marketing is one of the best weapons in a company’s arsenal and the majority of consumers still prefer it when receiving offers or other promotions. The following email marketing guidelines can help you create impactful emails and drive the success of your campaigns. Fluid Layout Rid your emails of a fixed width layout. A fluid layout utilizes percentage-based sizing in order to adapt…
Dave Bataille
July 16, 2015
News

July 2015 Newsletter | Auto Best Practice

A dealership’s first interaction with a customer isn’t always in the showroom, it is often online. We live in a digital world and all retailers, including automotive, need to have a competitive digital marketing strategy. That's where auto best practices come in.
Madison Dratch
June 29, 2015