Targeted Advertising When looking to promote your company’s products or
From trying to reach people in towns to increase brand awareness in counties, geo-targeting helps businesses both big and small connect with their target audiences in a tailored way.
The best way to compel someone to buy what you’re offering is to connect with them on a personal, human level. By using foot traffic attribution, you can analyze elements of your campaign that resonate with your audience most.
Why is attribution important? You’ve run an ad campaign and
Traditional consumer packaged goods (CPG) companies may be thought of irrelevant in this age of online shopping for products and services. Many CPGs are continuously using TV commercials or in-store advertising as a way to market their product but those methods are rapidly decreasing in results. However, their products are still relevant, which is why CPG marketers need to adjust to the digital world. There is a way to better target consumers through data and digital channels that leads to direct relationships with the people who actually buy and use these products. The best strategy for CPG marketers to do so is by utilizing email marketing.
Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel
The future of digital media buying is increasingly automated, and understanding the process is vital to success with your digital advertisements.
Carousel ads are especially unique because they’re multi-purpose. They can be used to show off your products, feature your content, offer your deals, tell your brand’s story or communicate your customers’ experiences.
Through pixel engagement tracking across different devices, you can gain a deeper understanding of your audience’s behavior and insights throughout their buyer’s journey.
The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…
Federal agencies are increasingly incorporating digital marketing solutions into their overall strategy to reach the right people. Check out our Handbook for Government Marketing to discover how you can drive success with a data-driven marketing agency.
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Facebook is the leading social media platform, also making it one of the most cost-effective advertising platforms available to marketers. Build your own Facebook custom audiences to increase your business.
Beacon Technology is the leading location-based marketing tool in the retail industry. Discover the benefits and ongoing challenges of investing in beacons.
Buyers have an endless amount of options at all times, learn how to create content that attracts and nurtures a potential customer through each stage of the buyer’s journey.
Leveraging a custom audience is an effective marketing method that focuses and personalizes your marketing tactics. Unlike vague billboards and telemarketing calls, personalization offers a unique and precise way to reach your custom audience.
One of the most important parts of any marketing strategy is being present. Cross-channel personalization is a great way to remain present when attracting potential consumers.
Understanding and utilizing your buyer personas allows you to reach your ideal customers in the most efficient ways possible. Here’s some insight on why they’re important for the success of your marketing strategies.
Retargeting is the perfect approach to bring visitors back to your site and turn convert them into customers. Enhance the ways you personalize a marketing campaign by following these tips.
Measuring the last click before purchase isn’t enough to understand your success. Discover 4 tools that help create a true one-to-one attribution method.
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