Repurpose pre-existing content to continuously share new pieces while leveraging resources efficiently. Tactically recycle blog posts, press, testimonials, webinars, and more!
Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
Psychographic segmentation is all about understanding your audience. Gain a deeper understanding of who your consumer is and how to best tailor your campaign to fit their needs. By implementing this form of segmentation, you’ll gain the insights you need to implement your greatest marketing campaign to date.
The best campaigns are the ones that communicate your message in the most clear, concise, and innovative fashion. In order to properly execute this, it all comes back to the basics. Follow these important tips on creating your most effective marketing campaign to date.
Strategic integrated marketing practices can help your brand create a distinct and recognizable voice across a variety of different channels as well as maximize ROI and profits earned by marketing materials.
Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.
The beginning steps of your creative process are always the most difficult to tackle. All you need is some sort of astounding revelation to get your project going. Fortunately, there are many ways to get your brain thinking and unstick your creative process. Everyone has his or her own unique way of spurring that noteworthy idea. Here are just a few creative process steps that will get your gears grinding.
The clutter that occupies today’s digital advertising realm can overwhelm potential consumers. They are being targeting by countless different companies, and oftentimes advertisers don’t see the results they aimed for. Demand-side platforms (DSPs) give advertisers the data and tools to create a campaign that is focused.