Programmatic marketing streamlines the ad-space purchasing process. The benefits of this automated process make it a necessary business practice today. By utilizing programmatic marketing strategies you can save both time and money in the media buying and bidding process.
The digital space has grown more complex over recent years. As the digital space evolves, digital marketing must evolve with it. With every new addition to the digital world comes equally limitless marketing opportunities.
First party data is the most accurate and unique data you can gather as a company. Because this data is coming straight from your customers, you know it is reliable and will be an effective analysis to your marketing campaigns. Utilize first party data as the marketing world steers in a more people-focused direction.
Creating content that sets you apart from the mounting competition is imperative to bring traffic to your site. Follow these helpful tips and start writing!
With nearly 3 billion email users worldwide, it is imperative to make sure that the emails on your list are real people who want to hear from you. Help email lists work in your favor by cleaning them consistently throughout the course of the year – a process called “email hygiene.”
Boost your revenue without wasting additional effort driving more traffic to your site. By optimizing your web page you will be able to target your present customers and increase your conversion rate. Reeling in more sales does not need to cost your company. All you may need to do is adapt your website to your customer base.
Improve your data quality to optimize your databases and organize your systems. Data profiling offers the systematic examination of all of your companies databases to ensure you’re gaining the maximum amount of insight available to you. Learn how you can achieve an in-depth analysis through data profiling.
The omnichannel strategy utilizes all platforms to give consumers a personalized and cross-device experience with your company. Follow these tips to achieve success in the omnichannel realm.
Demographic segmentation is the process of dividing your target market based on population criteria that help you better understand your customers. Demographic segmentation is one of the many customer segmentation criteria that are used by marketers.
Traditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time that is full of content that will resonate with them and ultimately drive a conversion.
Firmographics are the attributes B2B companies use to segment their target market in order to discover their ideal consumer. Similar to the role demographics play in B2C campaigns, segmenting your target market by using firmographics increases the chance that the material you are putting out is reaching other businesses that are most likely to respond positively.
Repurpose pre-existing content to continuously share new pieces while leveraging resources efficiently. Tactically recycle blog posts, press, testimonials, webinars, and more!
Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
Psychographic segmentation is all about understanding your audience. Gain a deeper understanding of who your consumer is and how to best tailor your campaign to fit their needs. By implementing this form of segmentation, you’ll gain the insights you need to implement your greatest marketing campaign to date.
The best campaigns are the ones that communicate your message in the most clear, concise, and innovative fashion. In order to properly execute this, it all comes back to the basics. Follow these important tips on creating your most effective marketing campaign to date.
Mobile device use has increased greatly in the past few years. Mobile email deployment remains an important aspect of any marketing campaign and learning how to optimize for this channel is key.
Strategic integrated marketing practices can help your brand create a distinct and recognizable voice across a variety of different channels as well as maximize ROI and profits earned by marketing materials.
Our database gives companies who work in the business to business space the data to reach their ideal prospects. Bridge’s data verification ensures that advertisers are targeting the correct email addresses to reach other businesses through email.
Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.
The beginning steps of your creative process are always the most difficult to tackle. All you need is some sort of astounding revelation to get your project going. Fortunately, there are many ways to get your brain thinking and unstick your creative process. Everyone has his or her own unique way of spurring that noteworthy idea. Here are just a few creative process steps that will get your gears grinding.
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