BRIDGE Insights


Bridge consumer audience data ranked #1 in independent study

Bridge consumer audience data ranked #1 in independent study Marketers today are awash in data, but many don’t know how good it actually is. Low-quality data leads to ineffective marketing and wasted spend. According to a recent study, 21 cents of every media dollar spent by marketers last year was wasted due to poor data quality. At BRIDGE, our mission is to connect with REAL people. We’ve long known our consumer audience data, and our…
Madison Dratch
June 8, 2020
DataMarketingNewsPeople-Based Marketing

BRIDGE Truth{set} Announcement: Ranked #1 in Consumer Audience Data

BRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY Company scores best on accuracy in key marketing attribute categories  New York, NY, June 8, 2020 -- BRIDGE, the people-based marketing platform that provides a simple-yet-powerful way to reach actual people, today announced that it ranked #1 in an independent study measuring consumer audience data quality. BRIDGE scored best on accuracy in widely used attributes by marketers including household income, presence of children, and Hispanic ethnicity.…
Madison Dratch
June 8, 2020

What to do if you’re a healthcare practice looking to reach new and existing patients

Healthcare practices like yours are re-opening across the country, and patients need to know that you’ve met safety guidelines and are open again for “non-essential” visits. There are large numbers of patients who need care, and both existing and prospective patients need to hear from you that you are open and they can see you safely. American Healthcare is restarting. Here’s how you can reach patients who need care. There is a backlog of patients…
May 20, 2020
AutoPeople-Based Marketing

What auto dealers need to do right now

The world has changed, and the auto industry is changing with it. Dealerships are faced with a variety of challenges. Some have a glut of inventory and need to move metal. Others have no inventory and need to push services to drive revenue. That’s where BRIDGE comes in. We connect you to REAL people who are in-market NOW! Let us help you talk to these people today. We know which make and model people are…
May 15, 2020
AttributionAudience InsightsBusiness

5 important steps to take when re-opening your small business

You’re a local business and ready to re-open after closure due to the Coronavirus. You’ve met all the necessary protocols to safely re-open your business, and you’re ready to announce your reopening to existing customers -- and new ones. Your message has been crafted and you’re ready to get the word out. Here are the steps you need to take. 1. Target the right audience with your message You’d be surprised at how much money…
May 6, 2020
Audience InsightsMarketingPeople-Based Marketing

Advertising Strategies for Challenging Times

When a recession comes, don't stop advertising. Dropping your ad budget destroys all the work you've done over the previous months and years, and puts you in a disadvantageous position when the economy picks back up (and it will pick back up). Take advantage of this time to stand out. Here’s how you will benefit:  Greater Share of Voice. In almost all product and service categories the noise level will drop as competitors cut back…
Madison Dratch
April 6, 2020

Data privacy matters every day of the year

Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible opportunities for marketers and consumers alike, cultural and regulatory forces are increasingly shaping its use. This is a good thing. More attention to privacy only means a more meaningful conversation going forward -- and, hopefully…
January 28, 2020
Multi-ChannelPeople-Based MarketingTargeting

How to use digital marketing to reach under-served voters and win local elections

If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real voters in your electorate (and not, say, bots, or those who won't vote). BRIDGE now offers a solution to help you maximize your digital marketing strategy for local elections, reach these voters with certainty, show…
January 24, 2020

Cookies are on the way out. Here’s why there’s nothing to fear.

Google announced in January that they will be phasing out cookies in their Chrome browser within the next two years. This change will impact the ability of advertisers to deliver targeted messages in cookie-based media channels. At BRIDGE, we are ready to address these changes. Here are our marketplace principles that will guide our work in solving this for our customers and partners. 1. Technology accelerates everything This is nothing to fear. As it has…
Madison Dratch
January 17, 2020