behavioral segmentation
Audience Insights

What is Behavioral Segmentation?

Behavioral segmentation is defined as breaking your target market into distinct subcategories based on how they respond to your brand. This practice is key to understanding your target market and creating an effective email campaign to drive conversions.

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new twitter features
Social Media

New Twitter Features: What It Could Mean for Business

Twitter has always been known for brevity, but the newest features to the world’s most popular social media platform could change that dramatically in the coming months.The impact of the new Twitter features for marketers is incalculable and can only serve to increase the viability and attractiveness for advertisers looking to use the space.

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Display Advertising
Display

Make Display Advertising Work For You

The display advertising world is expanding at a rate like no other sector. Display advertising offers the unique combination of the targeted reach, persistence, and technical support that can enhance your next marketing campaign.

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consumer purchasing behavior
Audience Insights

4 Ways to Influence Consumer Purchasing Behavior with Email Marketing

To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.

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