consumer purchasing behavior
Audience Insights

4 Ways to Influence Consumer Purchasing Behavior with Email Marketing

To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.

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email mistakes
Email

Email Mistakes & How to Handle Them

Email marketers are only human. As a result, they have made a variety of different email mistakes when sending off an email campaign. Understanding how to respond to the inevitable email mistakes quickly and effectively will help your brand recover and come out on top.

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subject line
Best Practices

6 Steps to Master Subject Line A/B Testing

Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.

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auto best practices
Auto

Auto Best Practices

A dealership’s first interaction with a customer isn’t always in the showroom, it is often online. We live in a digital world and all retailers, including automotive, need to have a competitive digital marketing strategy. That’s where auto best practices come in.

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