Car ads don’t need to be a gamble. You can have the best creative in the world, but if your ad is being served to someone who just bought a car, isn’t in your area, or has zero purchase intent, it’s wasted budget. With 95% of car shoppers beginning their buying journey online, if you’re […]
For years, traditional analytics platforms, like Google Analytics and Adobe, have been treated as the go-to tools for marketing measurement. They’re free, easy to install, and familiar. But when it comes to email reporting, they fall short. If you’ve ever looked at a traditional email report and thought, “This doesn’t seem right,” you’re not imagining […]
