Data has become the engine driving digital commerce faster and farther than it would otherwise go. It recommends movies to you on Netflix. It alerts you to deals on Amazon. It stores your credit card information on Google, so you don’t have to pull out your wallet every time you want to make a purchase. In many ways, it makes your life easier. But data needs to be used in the right way. It needs to be used honestly, ethically, and in a manner that’s transparent to users. BRIDGE believes in the ethical use of data, and that a person should have the opportunity to choose who they share their data with and in what context.
We're also in favor of a national data privacy law
At BRIDGE, we support a national privacy law for the U.S., akin to Europe’s GDPR. In the absence of similar federal legislation, more than a dozen states —including California, Virginia, Alabama, Vermont, and Iowa—have started passing their own laws. We believe it would be universally beneficial to define rules that maintain the benefits of data in our economy while providing protections and rights to people.
What happens when a mobile app is non-compliant in its data policy?
If you fail to comply with the privacy regulations in each jurisdiction you do business in, you could face crippling fines and loss of user goodwill. Learn more here.
THE DIFFERENCE BETWEEN PII AND NON-PII DATA
Learn more about the difference between personally identifiable information and non-personally identifiable information.
LOOKING AHEAD: PRIVACY POLICIES IN BIG TECH
We’re always thinking about identity and privacy, and how these things fit into the global discussion around tech.
MOBILE AD IDS, EXPLAINED
Mobile Advertising IDs — or MAIDs, for short — are strings of digits assigned to mobile devices. Android assigns them. So does Apple.
Stay up to data on the latest ideas around privacy
Have questions around our approach to privacy?
We’re here to answer any questions you may have. Reach out, we’d love to chat.