Take Control of Your Privacy
As of July 18, 2023
If you have additional questions about this Policy, please feel free to email us.
WHAT PERSONAL INFORMATION DOES BRIDGE COLLECT?
BRIDGE uses the information it collects to improve your experience with BRIDGE, including personalizing and enhancing the experience we provide to you on our website. The types of information we may collect about you includes:
- Information You Give Us. We receive and store any information you enter on our website and contact page, through registration and other forms, or give us in any other way. This may include your name, the company you work for, postal address, email address, telephone number, marketing preferences, and other information.
- Information from Other Sources. We may receive information about you such as location data from other sources. If you provide information to BRIDGE, we may collect additional information about you, including information about you from BRIDGE affiliates and other sources. For more information, read about Fair Information Practices below.
If you become a customer of our service, we may send you service-related announcements on occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one–time email inviting him or her to visit the site. BRIDGE stores [or does not store] this information for the sole purpose of sending this one–time email and tracking the success of our referral program.
Your friend may contact us at firstname.lastname@example.org to request that we remove this information from our database.
WHAT ARE COOKIES AND HOW DOES BRIDGE USE THEM?
Web beacons may be used to monitor website traffic in conjunction with cookies. A web beacon is a graphic on a web page or in an email message designed to track pages viewed and messages opened. Web beacons are often invisible because they are typically only 1–pixel by 1–pixel in size. We may place Web beacons on our web pages to collect data about visitors. When a user requests a BRIDGE web page, a web beacon may be retrieved/activated. Once the Web beacon is retrieved/activated, it points to an external site to retrieve the image. At that time it can also pass along information such as the IP address of the computer that retrieved the image, the time the Web beacon was viewed and for how long, and the type of browser that retrieved the image. This information can then be compiled and made available to BRIDGE. Web beacons, along with cookies, enable us to enhance your experience on the BRIDGE site. Turning off the browser’s cookies will prevent web beacons from tracking your specific activity. The web beacon may still record an anonymous visit from your IP address, but personal information will not be recorded (information on how to “turn off” cookies provided below).
DOES BRIDGE SHARE THE INFORMATION IT RECEIVES?
BRIDGE uses the information it collects to improve your experience with internet-based advertising. Permission and consent are central to our practices. Our goal and purpose is an ethical and transparent collection and use of data for advertising campaigns. We may share your information with third-party marketing partners for use in internet-based advertising and measurement.
In addition, we reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our website.
WHAT CHOICES DO I HAVE?
BRIDGE maintains an email marketing newsletter list to communicate with our clients and prospects. Individuals must affirmatively ask to join our mailing list by opting-in on the BRIDGE Web site. We do not rent, loan, trade, or lease the addresses on our list to anyone. All email messages sent to this list include an opportunity to unsubscribe or opt-out of receiving future Insight newsletters.
BRIDGE maintains a postal mailing list to communicate with our clients and prospects. We do not rent, loan, trade or lease our list to anyone. You can request to be removed from our mailing list by contacting us via email. You may also request to be removed from our mailing list at the postal address below:
140 E. Ridgewood Ave
Suite 415, South Tower
Paramus, NJ 07652
T: (212) 991-5633
CAN I ACCESS & CORRECT MY PERSONAL INFORMATION?
If you would like to update your information please go to the Contact Us window and submit a new form with updated contact information. Any Profile updates or changes will take place within a 24–hour period. To request access to the information we have about you, please send a request via email. BRIDGE will respond within 30 days.
HOW IS INFORMATION ABOUT ME KEPT SECURE?
We protect information we collect about you by maintaining physical, electronic, and procedural safeguards. All information is secure and may be accessed only by key staff members of BRIDGE. BRIDGE does not request sensitive information (such as a credit card number and/or social security number). We take every precaution to protect your information both online and offline. Periodically, our employees are notified about the importance we place on privacy and security, and what they can do to ensure our clients’ information is protected. The servers on which we store data are kept in a secure environment. If you have any questions about security, click here to send an email.
HOW WILL I KNOW ABOUT CHANGES TO THIS POLICY?
ADDITIONAL PRIVACY INFORMATION
HOW DOES BRIDGE PROTECT THE PRIVACY OF INFORMATION IT COLLECTS AND MANAGES ON BEHALF OF ITS CLIENTS?
BRIDGE works with the world’s leading marketers (our clients) to develop direct mail and permission-based email marketing communications to send to their customers (client’s customers/consumers).
BRIDGE’s role in supporting our clients may include hosting client data, compiling or procuring prospect/acquisition data for our clients, delivery of direct mail or email, tracking results of direct mail or email campaigns, analysis of data, hosting of response data collection sites, and transferring collected data back to our clients or to a BRIDGE hosted database.
BRIDGE treats all client customer data as confidential. BRIDGE is contractually bound to keep our clients’ customer data private and this data is never shared across clients or with any third party that is not authorized by a client to receive its customer data. BRIDGE only uses its clients’ customer data for the specific purpose of providing services to its clients as authorized by our clients. It is our client’s responsibility (as a user of our products and services) to provide proper notice to its customers/consumers with regard to any required notices as to its data collection and data use practices, including any email or internet tracking devices.
BRIDGE may, however, share our clients’ customer data with a BRIDGE affiliate company or another company if such sharing is in connection with providing services to our clients, or in relation to a sale or consolidation of BRIDGE’s assets, provided, however, that all such companies agree to honor all of the privacy commitments set forth in this Policy and have demonstrated appropriate levels of their ability to protect the privacy of our clients’ data.
Some of our clients independently use BRIDGE’s technology platforms to design and send their direct mail or email campaigns without the involvement of BRIDGE support staff. BRIDGE informs all of its clients in writing about its stringent Policy against sending unsolicited commercial email, or sending direct mail in a manner not consistent with Direct Marketing Association (DMA) guidelines. If BRIDGE determines that a client has knowingly used its systems for sending unsolicited commercial email, or direct mail in a manner inconsistent with DMA guidelines, it may revoke the client’s permission to send direct mail or email using our products or our systems.
EU SAFE HARBOR
The collection of personal information in the European Union is governed by Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995. This Directive addresses the protection of individuals with regard to the processing of personal information and on the free movement of such information, as well as the national legislation of European Union Member states (EU).
FAIR INFORMATION PRACTICES
BRIDGE, or its subsidiaries, may collect data offline directly from consumers or from other data collection sources. Our partners and affiliates share information with us such as precise and historical geographic location of your device and approximate and historical-geographical location derived from a device IP address. We use this information in order to compile acquisition lists of various consumers who may be interested in receiving marketing materials from BRIDGE clients. BRIDGE respects and promotes consumer privacy and is committed to maintaining a balance between the legitimate information needs of businesses and the concerns of individuals and the public at large about fair information practices. In its consumer data collection practices, BRIDGE and all businesses with whom BRIDGE associates, employ the following fair information practices.
Fair Information Practices used by BRIDGE and its data providers:
- Collection of relevant and socially legitimate information from reputable sources
- Taking reasonable steps to assure the accuracy of the information, including permitting individuals to correct inaccuracies or inform the source of the correct information
- Safeguarding information by restricting access to only those who have a legitimate need and right to access the information
- Taking reasonable steps to protect against the misuse of non-public information
- Informing customers of how information is used
- Maintaining systems to protect information from unauthorized access, including using industry-standard secure socket layer (“SSL”) encryption when transmitting sensitive information over the public Internet
- Educating employees on the importance of privacy issues and requirements
LINKS TO OTHER WEBSITES
This website contains links to other sites. The inclusion of any link does not imply our endorsement of the external site company, its website, or the products and services it promotes and sells. Please be aware that BRIDGE is not responsible for the privacy practices of other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each website that collects personally identifiable information. This privacy statement applies solely to information collected by BRIDGE.
ADDITIONAL U.S. STATE PRIVACY DISCLOSURES
Your Rights and Choices
Under the US Privacy Laws, you may have certain rights regarding your personal information. These rights may include:
- Right to Know: You have the right, under California law only, to request information about the categories and specific pieces of personal information we have collected about you in the last 12 months, including:
- The categories of personal data collected;
- The categories of sources of the personal data;
- The purposes for which the personal data were collected;
- The categories of personal data disclosed to third parties (if any), and the categories of recipients to whom the personal data were disclosed;
- The categories of personal data shared for cross-context behavioral advertising purposes (if any), and the categories of recipients to whom the personal data were disclosed for those purposes; and
- The categories of personal data sold (if any), and the categories of third parties to whom the personal data were sold.
- Right to Access and Portability: You have the right to obtain access to the personal data we have collected about you and, where required by law, the right to obtain a copy of the personal data in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.
- Right to Request Deletion: You have the right to request the deletion of personal information that we have collected from you, subject to certain exceptions.
- Right to Correction: You have the right to request that any inaccuracies in your personal information be corrected, taking into account the nature of the personal information and the purposes of the processing of your personal information.
- Right to Control over Sensitive Information: You have the right to exercise control over our collection and processing of certain sensitive information.
- Right to Control over Automated Decision-Making/Profiling: You have the right to direct us not to use automated decision-making or profiling for certain purposes.
- Right to Opt-Out of Sales or Sharing for Targeted Advertising: You have the right to direct us not to “sell” personal information we have collected about you to third parties for monetary or other valuable consideration or “share” your personal information to third parties for cross-context behavioral advertising purposes. If you are under the age of 18, you have the right to opt-in, or to have a parent or guardian opt-in on your behalf, to such sales.
- Right to Appeal: We will honor all requests to remove data that have been verified to originate with the person whose data is being requested to delete. In the event that we decline to take action on a request exercising one of your rights set forth above, you have the right to appeal our decision.
- If your appeal is denied:
To exercise your rights under US Privacy Laws, please refer to the “Your Privacy Rights” section below.
Your Privacy Rights
To exercise your privacy rights with regard to your personal information collected or processed by BRIDGE, please follow the instructions below based on the specific services you use.
Web and Online Services
Note: We may need to verify your identity before processing your request. This may require us to request additional personal information from you or ask you to log into your account, if applicable. The personal information provided in connection with your request will only be used to review and comply with your request.
If we are unable to comply with all or part of your request, we will explain the reasons for our decision.
Exercise Your Right to Opt-Out of Personal Information Sales or Sharing for Targeted Advertising
If you have not exercised your right to opt out, and as described in the Disclosure of Personal Information section of these U.S. Disclosures, we may disclose or “sell” your personal information to third parties for monetary or valuable considerations, or “share” it with third parties for behavioral advertising purposes across different contexts. These third parties may use your information as per their own privacy policies.
You do not need to create an account to exercise your right to opt out. However, we may require additional personal information to accurately identify you and ensure compliance with your opt-out request. The personal information provided will be used solely for reviewing and fulfilling your request. If you choose not to provide this information, we will process your request to the extent we can identify you in our systems.
To exercise your right to opt out, please complete the Opt-Out Form mentioned in the “Your Privacy Rights” section above.
Under specific circumstances, you have the option to utilize an authorized representative, as defined by the relevant privacy law, to submit requests on your behalf through the designated methods stated in these U.S. Disclosures. In such cases, we will verify the agent’s authority to act on your behalf.
To verify your requests for accessing, deleting, or correcting personal information, we have specific requirements. You must provide:
(A) a valid power of attorney, in accordance with the laws of your state, either from yourself or your authorized agent; or
(B) satisfactory evidence to demonstrate that you have:
(i) granted the authorized agent permission, confirmed by their signature, to act on your behalf; and
(ii) directly verified your own identity with us following the instructions provided in these U.S. Disclosures or confirmed with us that you have given permission to the authorized agent to submit the request on your behalf.
For requests to opt out of the “sales” or “sharing” of personal information, we require a signed permission indicating that you have authorized your agent to act on your behalf.
Appealing Privacy Rights Decision
Depending on your state of residency, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be emailed to us at email@example.com.
California Specific Disclosures
The following disclosures apply only to residents of the state of California.
Personal Information Collection
In the last 12 months, there is a possibility that we have gathered various types of personal data, including identifiers, commercial details, characteristics pertaining to protected classifications under California or US legislation, internet and network information, geolocation data, professional and employment particulars, inferences derived from the provided information to establish a consumer profile, as well as sensitive personal information in accordance with California law. To obtain further details about our personal information collection, the origins of this information, and how we utilize it, please refer to the “Our Approach to Data Privacy“ section of our website.
Sales of Personal Information and Sharing for Targeted Advertising
In the last 12 months, we may have provided or shared the following categories of personal information with third parties for the purpose of targeted advertising, depending on your settings and preferences and your Right to Opt-Out:
- Commercial or transactional information
- Characteristics of protected classifications under California or US law (inferred or actual, including self-reported), such as race, color, religion, sex/gender, pregnancy, marital status, military or veteran status, national origin, ancestry, age (over 40) (may be inferred, actual, or self-reported)
- Internet/Network information
- Geolocation data
- Professional or employment-related information
- Inference data, such as consumer information or preferences.
Disclosure of Personal Information
In the last 12 months, we may have disclosed all of the categories of information we collect with third parties for a business purpose. The categories of third parties to whom we sell or disclose your personal information for a business purpose include:
- Our clients;
- Commercial recipients, which may include data compilers and consumer data resellers, consumer goods retailers and informational and retail websites, content publishers, non-profit organizations; business-to-business services and organizations, and affiliate networks;
- Advertising networks and media platforms;
- Political campaigns;
- Internet service providers;
- Data analytics providers; and
- Social media networks.
“Shine the Light”
California’s “Shine the Light” gives California residents the right under certain circumstances to request information regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. To opt out of this type of sharing, please email us at firstname.lastname@example.org.
Changes to this Policy
We may update this Policy from time to time to reflect changes in our privacy practices or applicable laws. We are aware of the following upcoming privacy acts and will update our policy accordingly:
- 2024: Montana, Texas
- 2025: Tennessee, Iowa
- 2026: Indiana
The “Last Updated” date at the top of this Policy indicates when the Policy was last revised. We encourage you to review this Policy periodically to stay informed about our privacy practices.