Check out our past and upcoming webinars below to stay on top of the latest trends and best practices.
BRIDGE Webinar Series
For the modern agency, it’s adapt or die. We’ll be talking to Oleg Korenfeld, President at Troika Media Group, and Jerry Tolk, Senior Partner and General Manager at FleishmanHillard. Among the topics we’ll cover:
1. The human equation: owned talent vs. rented talent vs. partner talent
2. How to use data upstream, and not waste your media or creative
3. How to answer client requests that fall outside your core competency
4. How the modern agency can position itself for success
Discover how to solve an auto dealer’s most daunting challenge: finding its next customer. In this webinar, we’ll cover:
1. How to target auto shoppers near your dealership
2. Email delivery and mobile display best practices for optimal impressions
3. Importance of point of sale match-back and cross-device pixel tracking
We’ll show you how to leverage insights from real people to quickly convert high-intent searchers into customers. We’ll cover updates to search engine algorithms, the newest trends in zip code targeting, and more. Whether you’re a large agency or a small business, there’s something in here for everyone.
The metrics digital marketers wrestle with are bad. There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the whole picture, none of these metrics actually tell you that a real person saw your message, engaged with it, and bought your product.
In this webinar, we’ll show you the metrics that matter. You know, the ones that show engagement from actual humans (not bots) and actual conversions.