Webinar Series

Check out our past and upcoming webinars below to stay on top of the latest trends and best practices.

Cookies are on the way out. With billions of data points out there, how do you separate the good data from the bad? What qualifies data as “accurate”?

In this webinar, BRIDGE and Truth{set} will cover:

1. The challenges of data
2. How we connect the dots to better identify your customers
3. Importance of data privacy

For the modern agency, it’s adapt or die. We’ll be talking to Oleg Korenfeld, President at Troika Media Group, and Jerry Tolk, Senior Partner and General Manager at FleishmanHillard. Among the topics we’ll cover:

1. The human equation: owned talent vs. rented talent vs. partner talent
2. How to use data upstream, and not waste your media or creative
3. How to answer client requests that fall outside your core competency
4. How the modern agency can position itself for success

Discover how to solve an auto dealer’s most daunting challenge: finding its next customer. In this webinar, we’ll cover:

1. How to target auto shoppers near your dealership
2. Email delivery and mobile display best practices for optimal impressions
3. Importance of point of sale match-back and cross-device pixel tracking

Black Friday is big and full of noise.

So how do you cut through that noise and make sure you target the right audience? How do you make sure that that audience is full of REAL people (not bots or cookies)? How much money do you spend? And how do you make sure your dollars don’t go to waste?

The metrics digital marketers wrestle with are bad. There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the whole picture, none of these metrics actually tell you that a real person saw your message, engaged with it, and bought your product.

In this webinar, we’ll show you the metrics that matter. You know, the ones that show engagement from actual humans (not bots) and actual conversions.

Insights

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