People-Based Reporting and
the Future of Digital Marketing Metrics
The metrics digital marketers wrestle with are bad. There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the whole picture, none of these metrics actually tell you that a real person saw your message, engaged with it, and bought your product. We’d like to change that.
In this webinar, we’ll define people-based marketing, and introduce people-based reporting, a set of metrics that tell marketers the WHOLE story. We’ll show you those metrics in BRIDGE’s Visual Reporting Dashboard, so you never have to be in the dark about your digital campaigns again.
Watch now to become a people-based marketing expert.