Data has become the engine driving digital commerce faster and farther than it would otherwise go. It recommends movies to you on Netflix. It alerts you to deals on Amazon. It stores your credit card information on Google, so you don’t have to pull out your wallet every time you want to make a purchase. In many ways, it makes your life easier. But data needs to be used in the right way. It needs to be used honestly, ethically, and in a manner that’s transparent to users. BRIDGE believes in the ethical use of data, and that a person should have the opportunity to choose who they share their data with and in what context.

How we approach

data privacy

Our stance

BRIDGE champions an ethical data collection and use framework that promotes transparency, control, and consent for consumers while enabling respected brands to provide more relevant marketing to these same people.


BRIDGE is fully compliant with the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). But our view on privacy goes beyond the current framework.

What we do

We collect first-party, permission-based data from mobile apps and websites, and demographic and psychographic data from offline partners. This creates a more efficient ad environment, for both marketers and consumers.

Members of the Digital Advertising Alliance

The DAA is a non-profit focused on responsible privacy practices in the digital ad industry. They provide consumers with enhanced transparency and control through multifaceted principles that apply to multi-site and cross-app data, gathered in desktop, mobile, and app environments.

We're also in favor of a national data privacy law

At BRIDGE, we support a national privacy law for the U.S., akin to Europe’s GDPR. In the absence of similar federal legislation, more than a dozen states —including California, Virginia, Alabama, Vermont, and Iowa—have started passing their own laws. We believe it would be universally beneficial to define rules that maintain the benefits of data in our economy while providing protections and rights to people.

Tools and Resources

In order to deliver relevant ads to users, we collect data that they’ve opted in to provide. You can opt out from our data collection methodology at any time: click here. 

On January 1st, 2020, the California Consumer Privacy Act (CCPA) goes into effect. CCPA is a new law that gives California consumers increased control and transparency over the personal information companies collect about them. In accordance to our commitment to privacy and data ethics, Bridge is pleased to announce our full compliance with CCPA.

What happens when a mobile app is non-compliant in its data policy?

If you fail to comply with the privacy regulations in each jurisdiction you do business in, you could face crippling fines and loss of user goodwill. Learn more here.

The difference between PII and non-PII data

Learn more about the difference between personally identifiable information and non-personally identifiable information.

Looking ahead: privacy policies in big tech

We’re always thinking about identity and privacy, and how these things fit into the global discussion around tech.

Mobile Ad IDs, explained

Mobile Advertising IDs — or MAIDs, for short — are strings of digits assigned to mobile devices. Android assigns them. So does Apple.