Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception. Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]
Yes and here’s why they’re better positioned than most to do it There was a time when the mainstay publishers like magazines, newspapers, TV, and radio owned the advertising world. They offered unprecedented reach to coveted and captivated audiences. They could also serve budgets large and small. Suffice it to say, these days, digital has […]
How good is your campaign data, really? Spotting the red flags that could be plaguing your programmatic play Data costs are higher than ever. In some ways, it feels like it happened overnight. But really, it was a continuous creep hastened by a confluence of unavoidable market developments. This has been made worse by skyrocketing […]
Programmatic ad buys still remain out of reach for many businesses. See how to put programmatic within reach in our blog.
The TV industry is at a crossroads on how to accurately measure TV audiences across all platforms. The answer? PII.
Down with the middle man! Too many tolls on the path to publisher ad profits Why today’s $200B programmatic paradigm just doesn’t hold water There was a game we played as kids. A few lines would form and each person at the front would start with a full bucket of water. They’d dump it behind […]
More and more states are starting to legalize medical and recreational use of cannabis, which has led to the rise of cannabis and CBD marketing campaigns. Cannabis and CBD campaigns with BRIDGE allow you to reach real, verified people in a compliant way. The cannabis industry is worth $61 billion and nationwide cannabis sales increased […]
The advertising industry is constantly adapting and optimizing to new consumer trends. As we all know, the previous year brought on many changes to daily life and behaviors. So what is the newest fad in consumer lives and the advertising world? Programmatic Audio. What is Programmatic Audio? Programmatic Audio refers to ads delivered through digital […]
