People-Based Marketing Programmatic Technology
artificial intelligence, brain, data mapping

AI & Programmatic Advertising: A match made in ad-tech heaven

Programmatic advertising has seen a phenomenal evolution over the last decade. At its core, it involves the automated buying and selling of online advertising, making the entire advertising process more efficient and precise. Unlike traditional methods that involve human negotiations and manual insertion orders, programmatic advertising leverages machine learning to purchase display space. However, the […]

Best Practices Content Marketing Multi-Channel People-Based Marketing Programmatic
woman on phone, multiple digital channels appear around her phone

Revolutionizing Digital Advertising: Achieving People-Based Programmatic Success

Are you looking for precision and performance in your advertising? Programmatic advertising is the answer.  In just this year alone, programmatic digital display ads will make up for 91% of all US digital display ad spend. This digital strategy automates the process of buying and placing ads and simplifies the often complex task of reaching […]

Best Practices Marketing Multi-Channel People-Based Marketing Programmatic Targeting Technology

Craft Meaningful Audience Connections via Multichannel Marketing

Connecting with the right audience is vital in today’s marketing landscape. Multichannel advertising is the key to achieving this goal effectively. So much so that businesses that adopt a multichannel marketing strategy see a 91% higher customer retention rate each year.  Multichannel marketing includes the use of multiple digital channels to reach and engage with […]

Audience Insights Data Marketing Multi-Channel People-Based Marketing Personalization Programmatic Retargeting Segmentation Targeting Tech Technology
target customers

Custom Audiences: For Precision Targeting with a Personal Touch

Are you looking for a way to get your content seen by the right people? Are you tired of burning through advertising budget while never quite hitting the mark?  It’s no secret that when it comes to the success of any digital campaign, targeting is key. It’s so impactful, in fact, that targeted advertising has […]

Best Practices People-Based Marketing Programmatic
programmatic video ads

Programmatic video campaigns now viable for any size agency

Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception.  Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]

Best Practices Data Programmatic

Evaluating a DSP

How good is your campaign data, really? Spotting the red flags that could be plaguing your programmatic play Data costs are higher than ever.  In some ways, it feels like it happened overnight. But really, it was a continuous creep hastened by a confluence of unavoidable market developments.  This has been made worse by skyrocketing […]

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