Best Practices Multi-Channel People-Based Marketing

Social platforms falling short of what omnichannel strategies can deliver

Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day.  “It’s part of a complete breakfast!”  Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial.  Lately, it’s exactly how I’ve been thinking about social media advertising […]

Best Practices Data Programmatic

Evaluating a DSP

How good is your campaign data, really? Spotting the red flags that could be plaguing your programmatic play Data costs are higher than ever.  In some ways, it feels like it happened overnight. But really, it was a continuous creep hastened by a confluence of unavoidable market developments.  This has been made worse by skyrocketing […]

Audience Insights Best Practices People-Based Marketing Personalization PII Seasonal Segments Segmentation Targeting

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