Is your data supply chain futureproof? Five musts for setting an ethical, enduring data strategy The tumbleweeds aren’t rolling through yet, but the days of Wild West-style approaches to digital...
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Delivering personalized experiences to customers has become increasingly difficult leaving marketers frustrated at every turn. And it’s little wonder, with consumers more protective of their data, greater scrutiny by regulators,...
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Living In The GrayData advancements are revealing campaign possibilities are so much greater in the gray As marketers, we like putting things in neat buckets. We segment, slice and split...
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The number of consumer data privacy bills increased from 2019 to 2020, with bills considered in at least 30 states and Puerto Rico. This is exemplary of how marketers are...
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Apple's Not Your Friend. Apple latest to move goal posts in unconvincing display of privacy theater It’s here. And it’s everything they promised. Apple’s infamous iOS 15 update represents the...
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The past year has been a whopper, to say the least. With it, brought about a lot of uncertainty in not only our personal but our professional lives as well. ...
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More and more states are starting to legalize medical and recreational use of cannabis, which has led to the rise of cannabis and CBD marketing campaigns. Cannabis and CBD campaigns...
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Avoid These Email Subject Line SPAM Trigger Words You’ve set your marketing campaign strategy and crafted the perfect email to send to your current and prospective customers. You click send,...
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Black Friday: How Socially Distanced Shopping Impacts Marketers It used to be only one day a year. Then it extended to two days and then a full weekend. Now, Black...
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The 2020 Holiday Season is here! We will help deliver customers to your door or online site. Leverage our number one ranked consumer audience data, personalized packages, and tips to...
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