Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]
When it comes to luxury car sales, standing out in a competitive market can be a challenge. This was the case for a dealership located in Dallas-Fort Worth, which was looking to gain new business from both current and potential customers. To achieve this goal, the dealership turned to BRIDGE’s powerful first party data to […]
Do you know who you’re targeting with your marketing efforts this month? At a time of year when users are online more than ever, it now becomes the marketer’s job to understand who their key audience is and to tailor their ads accordingly for the best possible results. That’s why we’ve compiled four featured audiences […]
As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]
As the digital marketing industry evolves, staying updated with the latest trends, skills, and terminology is key to success. This comprehensive guide outlines 50 essential marketing terms you should familiarize yourself with. Whether you’re a seasoned marketer or a budding professional, this glossary is a valuable resource. The Basics Understanding the basics of digital marketing […]
Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]
Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]
As we approach 2024, it is increasingly important for businesses to take a proactive approach toward their marketing goals. Success in the coming year will not be about reacting to changes as they occur, but instead about predicting them and preparing accordingly. This includes understanding emerging trends, such as the rise of artificial intelligence and […]
The key to success in marketing lies in understanding your audience at the deepest level possible. Doing so means knowing the lives, habits, and interests of the real individuals who make up your target audience. This marks the era of people-based marketing, a departure from traditional methods. No longer satisfied with one-size-fits-all strategies, marketers are […]
The holiday season is more than just a time for cozy sweaters and festive decorations; it’s also a prime opportunity for businesses to reach existing and new customers. Going digital this holiday season is the key to turning those online window shoppers into excited buyers. With projections showing half of consumers will have made purchasing […]