Avoid These Email Subject Line SPAM Trigger Words You’ve set your marketing campaign strategy and crafted the perfect email to send to your current and prospective customers. You click send,...
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Black Friday: How Socially Distanced Shopping Impacts Marketers It used to be only one day a year. Then it extended to two days and then a full weekend. Now, Black...
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The 2020 Holiday Season is here! We will help deliver customers to your door or online site. Leverage our number one ranked consumer audience data, personalized packages, and tips to...
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Bridge consumer audience data ranked #1 in independent study Marketers today are awash in data, but many don’t know how good it actually is. Low-quality data leads to ineffective marketing...
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BRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY Company scores best on accuracy in key marketing attribute categories New York, NY, June 8, 2020 -- BRIDGE, the people-based marketing...
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Advertising Strategies for Challenging Times When a recession comes, don't stop advertising. Dropping your ad budget destroys all the work you've done over the previous months and years, and puts...
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Google announced in January that they will be phasing out cookies in their Chrome browser within the next two years. This change will impact the ability of advertisers to deliver targeted messages in cookie-based media channels. At BRIDGE, we are ready to address these changes. Here are our marketplace principles that will guide our work in solving this for our customers and partners. 1. Technology accelerates everything This is nothing to fear. As it has…
Recently, the makers of Fortnite took a wild chance, pulling their massively-popular game offline for 48 hours. Users spent lots of time staring at a “black hole,” and Epic Games, the maker of Fortnite, didn’t provide much information about what was happening. The lack of info only drummed up excitement, leading to countless streams, tweets, and articles. The New York Times covered the “black hole.” Variety hailed Fortnite’s “masterful stroke.” The general consensus was: by…
The metrics that digital marketers have to deal with are bad. There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the story, none of these metrics actually tell you if a real person saw your message, engaged with it, and bought your product. Sure, old-school metrics serve a purpose — it’s nice to know when one email outperforms another, so you can take note of its subject line, for instance…
Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
