Bridge consumer audience data ranked #1 in independent study Marketers today are awash in data, but many don’t know how good it actually is. Low-quality data leads to ineffective marketing...
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BRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY Company scores best on accuracy in key marketing attribute categories New York, NY, June 8, 2020 -- BRIDGE, the people-based marketing...
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Advertising Strategies for Challenging Times When a recession comes, don't stop advertising. Dropping your ad budget destroys all the work you've done over the previous months and years, and puts...
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Google announced in January that they will be phasing out cookies in their Chrome browser within the next two years. This change will impact the ability of advertisers to deliver targeted messages in cookie-based media channels. At BRIDGE, we are ready to address these changes. Here are our marketplace principles that will guide our work in solving this for our customers and partners. 1. Technology accelerates everything This is nothing to fear. As it has…
Recently, the makers of Fortnite took a wild chance, pulling their massively-popular game offline for 48 hours. Users spent lots of time staring at a “black hole,” and Epic Games, the maker of Fortnite, didn’t provide much information about what was happening. The lack of info only drummed up excitement, leading to countless streams, tweets, and articles. The New York Times covered the “black hole.” Variety hailed Fortnite’s “masterful stroke.” The general consensus was: by…
The metrics that digital marketers have to deal with are bad. There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the story, none of these metrics actually tell you if a real person saw your message, engaged with it, and bought your product. Sure, old-school metrics serve a purpose — it’s nice to know when one email outperforms another, so you can take note of its subject line, for instance…
Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
We hosted a free webinar this week. It was about moving metal. Perhaps this subject interests you. A key takeaway: car dealers can’t get too wrapped up in any one...
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Transparency. Accountability. Control. All important things, especially in a world where some publishers and ad tech vendors place a less-than-ideal emphasis on user privacy. But around these parts, we take users’ privacy seriously. The only good privacy policy is one in which you’re completely honest with your users, and we’ve long advocated for unified national privacy law. Which is why we’re excited to announce that we’ve joined the Digital Advertising Alliance. The DAA is a…
People like to spend money on dad. Sure, they don’t spend quite as much on him as they do on mom. But Father’s Day still presents a formidable haul for brands, retailers, and marketers (anyone with something to sell, really). According to the National Retail Federation, Father’s Day spending was tracking at $15.3 billion in 2018. More than 77 percent of Americans celebrate the holiday, with consumers spending an average of $133 per person. Being…
