The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think about when it comes to personalizing marketing communications and connecting with real people in a cookie-less future. According to a recent Forrester survey of brand and agency […]
Delivering personalized experiences to customers has become increasingly difficult leaving marketers frustrated at every turn. And it’s little wonder, with consumers more protective of their data, greater scrutiny by regulators, evolving and inconsistent privacy regulations, and changes by technology companies like Google and Apple. Although consumers have become cautious about sharing their data, research shows […]
The number of consumer data privacy bills increased from 2019 to 2020, with bills considered in at least 30 states and Puerto Rico. This is exemplary of how marketers are being forced to consider continually increasing restrictions regarding privacy each year. The need to reach customers in more personalized ways has continued to grow as […]
Apple’s Not Your Friend. Apple latest to move goal posts in an unconvincing display of privacy theater It’s here. And it’s everything they promised. Apple’s infamous iOS 15 update represents the company’s latest efforts to thwart brand and consumer relationships. Uninstall Gmail and use OUR app. Google is sinister and wants to track you. But […]
The past year has been a whopper, to say the least. With it, brought about a lot of uncertainty in not only our personal but our professional lives as well. If 2020 taught us anything, it’s that we can never be too prepared. We’ve gathered a list of the Five Top Marketing Trends marketers and […]
More and more states are starting to legalize medical and recreational use of cannabis, which has led to the rise of cannabis and CBD marketing campaigns. Cannabis and CBD campaigns with BRIDGE allow you to reach real, verified people in a compliant way. The cannabis industry is worth $61 billion and nationwide cannabis sales increased […]
Avoid These Email Subject Line SPAM Trigger Words You’ve set your marketing campaign strategy and crafted the perfect email to send to your current and prospective customers. You click send, but then you notice that 65% of your emails were marked as spam and never reached your targets. After all that planning there was one […]
Black Friday: How Socially Distanced Shopping Impacts Marketers It used to be only one day a year. Then it extended to two days and then a full weekend. Now, Black Friday has already begun and is lasting all month long. Black Friday is big and full of noise. Now it is even bigger. Multiple brands, […]
The 2020 Holiday Season is here! We will help deliver customers to your door or online site. Leverage our number one ranked consumer audience data, personalized packages, and tips to help your holiday campaigns reach REAL people. 1. Activate your audience, anywhere By combining offline, online, and mobile attributes, we build a custom audience based […]
BRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY Company scores best on accuracy in key marketing attribute categories New York, NY, June 8, 2020 — BRIDGE, the people-based marketing platform that provides a simple-yet-powerful way to reach actual people, today announced that it ranked #1 in an independent study measuring consumer audience data quality. […]