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Personalization

Oct 04
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repurposing content

Why Your Company Should Be Repurposing Content

By Brianna Ruback Content, Marketing, People-Based Marketing, Personalization

With data playing an integral role in digital marketing, there are now several ways to make sure your advertisements are placed on the best-fit websites. This will drive more website traffic, increase your sales and satisfy your customers.

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Sep 20
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Importance of Customer Delight

By Brianna Ruback Marketing, People-Based Marketing, Personalization

Customer delight is about ensuring that the consumer is happy and stays happy after already purchasing your product or service. In order to succeed, you must build a relationship with your customer that will stand the test of time.

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Jul 10
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Pixel Engagement Tracking: How to Keep Up with Mobile Customers

By Madison Dratch Data, Mobile, Multi-Channel, Personalization, Tech

Through pixel engagement tracking across different devices, you can gain a deeper understanding of your audience’s behavior and insights throughout their buyer’s journey.

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Jul 19
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How to Map Your Content According to the Buyer’s Journey

By Natalia Morales Marketing, Personalization

Buyers have an endless amount of options at all times, learn how to create content that attracts and nurtures a potential customer through each stage of the buyer’s journey.

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Jul 18
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The Best Way to Engage Your Custom Audience

By Bianca Toledo Audience Insights, Marketing, People-Based Marketing, Personalization, Segmentation

Leveraging a custom audience is an effective marketing method that focuses and personalizes your marketing tactics. Unlike vague billboards and telemarketing calls, personalization offers a unique and precise way to reach your custom audience.

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Jun 30
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Cross-channel

Cross-Channel Personalization: 5 Best Practices

By Brian Howarth Marketing, Personalization

One of the most important parts of any marketing strategy is being present. Cross-channel personalization is a great way to remain present when attracting potential consumers.

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Jun 21
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buyer personas

3 Benefits of Using Buyer Personas

By Natalia Morales Marketing, People-Based Marketing, Personalization

Understanding and utilizing your buyer personas allows you to reach your ideal customers in the most efficient ways possible. Here’s some insight on why they’re important for the success of your marketing strategies.

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Jun 19
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mobile traffic

3 Keys to Increasing Mobile Traffic with Personalization

By Javier Aguiar Marketing, Mobile, Personalization

In a world shifting rapidly to mobile, it’s more important now than ever before to stay ahead of the competition and focus on personalizing content for on-the-go users. We’ve dictated 3 strategies to transform valuable content into a personalized, mobile-friendly experience.

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Jun 15
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retargeting

Personalizing a Campaign with Behavioral Retargeting

By Holly Claytor Marketing, People-Based Marketing, Personalization, Retargeting

Retargeting is the perfect approach to bring visitors back to your site and turn convert them into customers. Enhance the ways you personalize a marketing campaign by following these tips.

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Jan 03
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Marketing as a conversation

Marketing is a Conversation with your Target Audience

By Max Cummings Marketing, People-Based Marketing, Personalization

With the marketing world ever changing, it’s important to adjust your content based on your audience. Using marketing as a conversation with your target audience will increase the likelihood of engagement. Here is some insight into the power of conversing with your consumer.

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