Marketers need accurate data to reach real people, deliver their message, and maximize ad spend.
However, there’s a problem.
Hispanics represent 16% of the US population1, but they are not well represented in data files.
That’s where BRIDGE comes in.
This is the latest edition of our “Big Ideas” newsletter, a monthly missive on the larger issues in the digital marketing industry. If you’d like to subscribe, click here. Hi all, “People-based marketing.” It’s a phrase that gets thrown around…
You’ve got data. That’s good. You know how people use your app. Or maybe you know what articles they enjoy on your website. Or the levels in your online game they like playing the most. But now you want to…
Facebook is the leading social media platform, also making it one of the most cost-effective advertising platforms available to marketers. Build your own Facebook custom audiences to increase your business.
Creating an audience profile pinpoints your target customers and delivers ads to your most engaged users. Read more about how audience profiling is essential to advertising.