Facebook is the leading social media platform, also making it one of the most cost-effective advertising platforms available to marketers. Build your own Facebook custom audiences to increase your business.
Creating an audience profile pinpoints your target customers and delivers ads to your most engaged users. Read more about how audience profiling is essential to advertising.
Audience segmentation gives you the power to connect with the right people, in the right place, at the right time. Learn how to identify your best customers.
With digital marketing’s increasing presence, it is more important than ever for brands to leverage people-based marketing data to amplify user experience. We’ve provided our 3 strategies to effectively create a custom experience for your ideal target audience.
Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.