The New Year is right around the corner, making it the perfect time to start planning your New Year’s marketing campaigns.

We’ve curated a premium list of four custom audiences from our consumer audience database, BRIDGE CONNECT℠, that you can leverage in your next campaign.

All of our data is timely, accurate, and complete so you know exactly who you are targeting. Your future campaigns will stand out and you will be making the most out of every dollar spent.

Ready to learn more about these premium custom audiences? Let’s dive in.

Fitness Enthusiasts 

It’s that time of year again, where individuals make their New Year’s fitness goals. It is the optimal time for marketers to reach new and current fitness enthusiasts.

Target individuals who actively use fitness apps to keep track of workouts or are looking for new workout ideas. 

Apps in This Segment Might Include Adidas Train & Run, Home Workouts, Fitbit, Runkeeper – GPS Track Run Walk, AllTrails – Hiking, Trail Running & Bike Trails, Google Fit – Fitness Tracking, Map My Run, Water Drink Reminder, 30 Day Fit Challenge Workout, Nike+ Run Club, Daily Ab Workout.

Health & Wellness

Fitness goals are being developed every day by consumers with an enhanced focus on their health and wellness. Whether it’s changing their diet to tracking their fitness routines, we’ll help you target individuals who have installed apps related to healthy living, healthy eating, fitness tracker apps, and fitness trends. 

Apps in This Segment Might Include: Pedometer & Weight Loss Coach, Fitbit, Runkeeper – GPS Track Run Walk, Map My Run, Water Drink Reminder, Calm – Meditate, Sleep, Relax, Calorie Counter – MyFitnessPal, Nike+ Run Club, 7 Minute Workout, Runtastic Heart Rate Monitor, Map My Walk.

Personal Investment Apps

There’s absolutely no doubt about it, the start of the New Year is a great time to set financial goals. Whether it’s investing in stocks or even opening a savings account, consumers looking to invest in themselves this year are looking for the right apps and banks that can guide them every step of the way. 

We’ll help you target these individuals who are flagged as active and casual investors in our offline data set and have also installed or actively engage in the following apps:

Investing.com, Acorns, Fidelity Investments, E*TRADE Mobile, Bloomberg, Yahoo Finance, MSN Money – Stock Quotes & News, The Economist: World News, Wells Fargo Mobile, TD Ameritrade Trader.

In-Market for a New Vehicle

What’s a better way to ring in the New Year than buying/leasing a brand new vehicle! This is the perfect time to start your auto ad campaigns. We’ll help you target individuals who have installed or actively engage in apps related to car buying. 

Apps in This Segment Might Include: KBB.com Car Prices & Reviews, Edmunds Car Reviews & Prices, Autotrader – Cars for Sale, TrueCar, CARFAX, Credit Karma, Experian – Free Credit Report, Credit One Bank Mobile, Mint: Budget, Bills, Finance, Bank of America Mobile.

Getting Started Is Easy 

BRIDGE CONNECT℠ is customizable and flexible. You will reach real people with accuracy and precision. We can deliver media to your audience on your behalf, or give you back your data so you can run the media on your own. 

Better consumer audience data means better results. 

Fill out the form below to gain access to our premium custom audiences!

Isabella Aslarona

Author Isabella Aslarona

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