BRIDGE Insights

AutoPeople-Based Marketing

What auto dealers need to do right now

The world has changed as a result of COVID-19, and the auto industry is changing with it. As factory workers return to assembly lines in the U.S. and abroad, dealerships are faced with a variety of challenges. Some have a glut of inventory and need to move metal. Others have no inventory and need to push services. And some are adjusting to a new normal: skeleton crews at the lot, contactless pickups, and appointments with…
Madison Dratch
May 15, 2020
AttributionAudience InsightsBusiness

5 important steps to take when re-opening your small business

You’re a local business and ready to re-open after closure due to the Coronavirus. You’ve met all the necessary protocols to safely re-open your business, and you’re ready to announce your reopening to existing customers -- and new ones. Your message has been crafted and you’re ready to get the word out. Here are the steps you need to take. 1. Target the right audience with your message You’d be surprised at how much money…
Madison Dratch
May 6, 2020
Audience InsightsMarketingPeople-Based Marketing

Advertising Strategies for Challenging Times

When a recession comes, don't stop advertising. Dropping your ad budget destroys all the work you've done over the previous months and years, and puts you in a disadvantageous position when the economy picks back up (and it will pick back up). Take advantage of this time to stand out. Here’s how you will benefit:  Greater Share of Voice. In almost all product and service categories the noise level will drop as competitors cut back…
Madison Dratch
April 6, 2020

Data privacy matters every day of the year

Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible opportunities for marketers and consumers alike, cultural and regulatory forces are increasingly shaping its use. This is a good thing. More attention to privacy only means a more meaningful conversation going forward -- and, hopefully…
January 28, 2020
Multi-ChannelPeople-Based MarketingTargeting

How to use digital marketing to reach under-served voters and win local elections

If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real voters in your electorate (and not, say, bots, or those who won't vote). BRIDGE now offers a solution to help you maximize your digital marketing strategy for local elections, reach these voters with certainty, show…
January 24, 2020

Cookies are on the way out. Here’s why there’s nothing to fear.

Google announced in January that they will be phasing out cookies in their Chrome browser within the next two years. This change will impact the ability of advertisers to deliver targeted messages in cookie-based media channels. At BRIDGE, we are ready to address these changes. Here are our marketplace principles that will guide our work in solving this for our customers and partners. 1. Technology accelerates everything This is nothing to fear. As it has…
Madison Dratch
January 17, 2020
People-Based MarketingPrivacy

WTF is identity resolution?

We worked with Digiday to put a spotlight on identity resolution, and our guide — aptly titled “WTF is Identity Resolution?” — serves to better illuminate the oft-used buzz term, showing how marketers are using data to reach real people across all their devices.
January 10, 2020

Adapt or die: How modern agencies must flourish (or face the consequences)

It's a jungle out there. And for the modern agency, it's adapt or die. Consider this quote from Michael Kassan, the chairman and CEO of MediaLink. He says: "Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is that there has to be a true willingness for the agency of the future to be more adaptive and reflective…
January 6, 2020