BRIDGE Insights

MarketingPeople-Based Marketing

5 Marketing Tips to Drive Sales this Holiday Season

The 2020 Holiday Season is here! We will help deliver customers to your door or online site. Leverage our number one ranked consumer audience data, personalized packages, and tips to help your holiday campaigns reach REAL people.By combining offline, online, and mobile attributes, we build a custom audience based on your unique marketing goals to target ideal customers who are most likely to engage with your offer.For the first time in retail history, more people…
Madison Dratch
August 31, 2020
People-Based Marketing

Best Practices for Email Marketing in 2020

Unimpressed by how your email campaigns are doing? Looking for new ways to deliver customers to your door or online site? We’ve got the perfect solution to help you. Email marketing is a cost-effective way to engage directly with your target audience and track real-time data with open, click-through, and conversion rates to optimize your campaign. With 99% of online consumers checking their email at least once a day¹, it’s vital for marketers to stay…
Madison Dratch
August 24, 2020
DataMulti-ChannelNewsPeople-Based Marketing

BRIDGE Makes the Inc. 5000 list for the Fourth Time

We’ve got some news. We’re excited to announce that we’ve been included in the Inc. 5000 for the fourth time and third consecutive year. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re an esteemed company. 2020 has been an unprecedented time for the world and our industry. As new challenges arise, we are proud to be a part of a company that is forward-thinking and…
Madison Dratch
August 13, 2020
AttributionAudience InsightsDataMulti-ChannelPeople-Based Marketing

College Football Tackled, Get Your Advertising to Fans Today

The Big Ten and Pac 12 conferences have cancelled their fall football seasons and other conferences are soon to follow. It’s important to reach real fans now, more than ever. How can you and your brand drive your advertising across every media channel directly to these fans? The answer is simple: we will help you connect with your next customer with our number one ranked consumer audience data.BRIDGE has been ranked #1 in consumer data…
Madison Dratch
August 13, 2020
Marketing

Bridge consumer audience data ranked #1 in independent study

Bridge consumer audience data ranked #1 in independent study Marketers today are awash in data, but many don’t know how good it actually is. Low-quality data leads to ineffective marketing and wasted spend. According to a recent study, 21 cents of every media dollar spent by marketers last year was wasted due to poor data quality. At BRIDGE, our mission is to connect with REAL people. We’ve long known our consumer audience data, and our…
Madison Dratch
June 8, 2020
DataMarketingNewsPeople-Based Marketing

BRIDGE Truth{set} Announcement: Ranked #1 in Consumer Audience Data

BRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY Company scores best on accuracy in key marketing attribute categories  New York, NY, June 8, 2020 -- BRIDGE, the people-based marketing platform that provides a simple-yet-powerful way to reach actual people, today announced that it ranked #1 in an independent study measuring consumer audience data quality. BRIDGE scored best on accuracy in widely used attributes by marketers including household income, presence of children, and Hispanic ethnicity.…
Madison Dratch
June 8, 2020
Multi-ChannelNews

What to do if you’re a healthcare practice looking to reach new and existing patients

Healthcare practices like yours are re-opening across the country, and patients need to know that you’ve met safety guidelines and are open again for “non-essential” visits. There are large numbers of patients who need care, and both existing and prospective patients need to hear from you that you are open and they can see you safely. American Healthcare is restarting. Here’s how you can reach patients who need care. There is a backlog of patients…
Dan
May 20, 2020
AutoPeople-Based Marketing

What auto dealers need to do right now

The world has changed, and the auto industry is changing with it. Dealerships are faced with a variety of challenges. Some have a glut of inventory and need to move metal. Others have no inventory and need to push services to drive revenue. That’s where BRIDGE comes in. We connect you to REAL people who are in-market NOW! Let us help you talk to these people today. We know which make and model people are…
Dan
May 15, 2020
AttributionAudience InsightsBusiness

5 important steps to take when re-opening your small business

You’re a local business and ready to re-open after closure due to the Coronavirus. You’ve met all the necessary protocols to safely re-open your business, and you’re ready to announce your reopening to existing customers -- and new ones. Your message has been crafted and you’re ready to get the word out. Here are the steps you need to take. 1. Target the right audience with your message You’d be surprised at how much money…
Dan
May 6, 2020