BRIDGE Insights

Best PracticesMarketingPeople-Based Marketing

Black Friday: How Socially Distanced Shopping Impacts Marketers

It used to be only one day a year. Then it extended to two days and then a full weekend. Now, Black Friday has already begun and is lasting all month long.  Black Friday is big and full of noise. Now it is even bigger. Multiple brands, including Target and Best Buy, have raced to get ahead of the curve announcing doorbuster online Black Friday sales as early as November 1st. Imagine you are a…
Madison Dratch
November 5, 2020
Best PracticesDataIdentity ResolutionPeople-Based MarketingTargeting

5 Steps to Get Started with Identity Resolution

In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your business can get started. Identity resolution can provide marketers of all sizes with a privacy law-compliant solution for driving new business. We only target real people whose digital selves we’ve linked to their real selves (through ethically-sourced, 100% opt-in data). However, identity resolution is more than just linking email + devices. This process…
Madison Dratch
October 27, 2020
DataIdentity ResolutionPeople-Based Marketing

Identity and Data Accuracy in a Post-Cookie World | Key Takeaways from our Webinar

21 cents of every media dollar spent by marketers last year was wasted due to poor data quality¹. Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. As third-party cookies wane in influence, accurate consumer data updated in real-time is now more important than ever for businesses to paint a fuller picture of their prospective customers. These could include publicly available demographic data, information about…
Madison Dratch
October 23, 2020
DataIdentity ResolutionPeople-Based Marketing

Identity Resolution: What is it and What are the Best Practices?

Identity resolution. It’s a term that gets thrown around a lot in our industry and has been increasing in relevance every day. So, what is it and how does it benefit your business? Picture this:  You’re a marketer for a new organic baby food brand and you know what demographic you’re looking to target: parents interested in high-quality goods. You know your target age, gender, location — and through the use of third-party cookies, you…
Madison Dratch
October 13, 2020
MediaMulti-ChannelPeople-Based Marketing

Reach New Customers with TikTok Advertising

TikTok Advertising is here! One of today’s hottest social media channels recently announced a new capability for businesses to increase ROI through in-app advertising.There are currently 100 million active US users¹ on TikTok waiting to hear from your business.  With our #1 ranked data and full-service media delivery, we will deliver new customers to your door or online site. Here are the five reasons you should advertise on TikTok with BRIDGE.Only Bridge delivers a simple-yet-powerful way…
Madison Dratch
October 5, 2020
MarketingPeople-Based Marketing

5 Marketing Tips to Drive Sales this Holiday Season

The 2020 Holiday Season is here! We will help deliver customers to your door or online site. Leverage our number one ranked consumer audience data, personalized packages, and tips to help your holiday campaigns reach REAL people.By combining offline, online, and mobile attributes, we build a custom audience based on your unique marketing goals to target ideal customers who are most likely to engage with your offer.For the first time in retail history, more people…
Madison Dratch
August 31, 2020
People-Based Marketing

Best Practices for Email Marketing in 2020

Unimpressed by how your email campaigns are doing? Looking for new ways to deliver customers to your door or online site? We’ve got the perfect solution to help you. Email marketing is a cost-effective way to engage directly with your target audience and track real-time data with open, click-through, and conversion rates to optimize your campaign. With 99% of online consumers checking their email at least once a day¹, it’s vital for marketers to stay…
Madison Dratch
August 24, 2020
DataMulti-ChannelNewsPeople-Based Marketing

BRIDGE Makes the Inc. 5000 list for the Fourth Time

We’ve got some news. We’re excited to announce that we’ve been included in the Inc. 5000 for the fourth time and third consecutive year. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re an esteemed company. 2020 has been an unprecedented time for the world and our industry. As new challenges arise, we are proud to be a part of a company that is forward-thinking and…
Madison Dratch
August 13, 2020
AttributionAudience InsightsDataMulti-ChannelPeople-Based Marketing

College Football Tackled, Get Your Advertising to Fans Today

The Big Ten and Pac 12 conferences have postponed their fall football seasons and other conferences are soon to follow. It’s important to reach real fans now, more than ever. How can you and your brand drive your advertising across every media channel directly to these fans? The answer is simple: we will help you connect with your next customer with our number one ranked consumer audience data.BRIDGE has been ranked #1 in consumer data…
Madison Dratch
August 13, 2020