Auto dealers: follow these 8 golden rules for digital marketing

Al Khouri knows how quickly a talented car dealer can go extinct. He watched the internet turn a whole generation of them into dinosaurs. “What worked for them for years,” he said. “No longer worked for them.” Khouri, the general manager of DCH Millburn Audi in Maplewood, New Jersey, knows that dealers used to wing it. Maybe they’d run some radio or TV, or announce a sale in the newspaper. It was always enough. Until…
April 8, 2019
FeaturedPeople-Based Marketing

6 Essential Steps to Creating an Effective Email Marketing Campaign

When the right steps are taken, email marketing campaigns can substantially promote customer engagement and business growth. Here's our quicklist for creating a GOOD email campaign: Make your CTA sing Have great landing pages in place Segment your audience Write content people actually care about Pick the right day to send your email Clean. Your. Data. Our VP of data Ari Saposh spoke with the U.S. Chamber of Commerce about effective email marketing.
April 2, 2019
AttributionAudience InsightsAutoMarketing

5 data points every auto dealer needs to grow business

We run a lot of successful marketing campaigns for car dealers. During one recent campaign, we helped sell 140 cars. The campaign cost the dealer $10,000. This dealer trusted us and didn’t get fixated on one data point. This is important, because sometimes, well, dealers do get fixated on one data point. Maybe they're obsessed with location-based data. Or a particular demographic. They want to target dads with one child (but not two!) who make between $64,000 and $65,000 a year. Also,…
Ari Saposh
April 1, 2019

This underdog tech city proved itself. So we scaled up there.

We scaled up one of our teams. This team's city is beautiful, complicated, and in a different hemisphere. Their peers are innovative, but their government is putting out multiple financial fires. Rampant inflation is a problem, and they have to deal with a complex regulatory landscape. This beautiful and complicated city is home to some of the best tech talent in the world. We’re a bit protective of it, and are hesitant to publicize our…
Daphne Alva
March 15, 2019

It’s Time for a National Data Privacy Law. Here’s Why.

By the 1890s, fresh New England lobsters were served in Denver dining rooms. What made that culinary feat possible was a transcontinental rail system that whisked the highly perishable shellfish quickly and easily from the East Coast to the Rocky Mountains. The engineering marvel of its day, the railroad worked because it was built on a unified set of standards and specifications. Had the railroad been forced to comply with different rules set by states…
Ari Saposh
February 7, 2019

3 Data Demands to Make Every Ad Dollar Count

The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
December 7, 2018

Elements of Effective Display Advertising

When looking to drive your business’s website traffic and target highly-specific audiences, it’s essential to prioritize your online presence. Through display advertising, companies are building brand awareness through visuals, which can increase a customers’ purchasing intentions.
Brianna Ruback
September 6, 2018