For decades, TV advertising meant one thing for local businesses: it was out of reach. National broadcast slots were too expensive. Local cable packages were inflexible. And neither could tell you whether anyone walked through your door after seeing your ad. Connected TV changed the landscape. Local Reach TV makes it work for local advertisers. […]
CTV Is Becoming the Default We’re halfway through 2026, and the story of streaming has long moved past the cord-cutting transition. Viewers have now fully integrated streaming into their lives. In 2026, advertisers have access to 15% more of the US population through CTV compared to linear TV (eMarketer). Live events are the last reliable […]
The FIFA World Cup brings audiences together every four years as the biggest stars in the world meet on the field to represent their home countries. This year’s tournament, kicking off June 11th and concluding on July 19th, is poised to draw the largest US audience in the tournament’s history. From the consistent growth of […]
June doesn’t ease into summer, it arrives with a full agenda. And as temps continue to rise, so does purchase intent for some key audiences thanks to the month’s big events. June sees final summer trip preparations, parties and gatherings, the 2026 FIFA World Cup, and Father’s Day. Read on for BRIDGE’s four high-intent audiences […]
In the midst of hockey’s huge 2026, the NHL Stanley Cup Playoffs and Finals on CTV are the perfect opportunity for advertisers to reach their audience at their most engaged. The Perfect Moment for the Hockey Audience Hockey is having a moment. The USA Men’s and Women’s hockey teams both secured gold medals at the […]
May is a loud month for consumer intent. Graduation ceremonies are taking place, HVAC units get their first big test of the season, young families finalize summer plans, and wellness enthusiasts prep for summer. For advertisers who pay attention to the calendar, May is one of the more audience-rich months of the year. The challenge, […]
March Madness isn’t just about buzzer-beaters and bracket busting—it’s one of the biggest live sports streaming events of the year. And if your brand isn’t reaching fans on Connected TV (CTV), you’re missing the shot. The Streaming Shift Is Real CTV viewership continues to rise, and live sports are leading the charge. According to Nielsen, […]
Every four years, the Winter Olympics transform global media. For two weeks, the world pauses. Families gather. Athletes become household names overnight. And for advertisers, it represents something increasingly rare in today’s fractured attention economy: near-universal viewership. Consider this: 96% of Americans plan to follow the 2026 Winter Games in some capacity (Source: Peacock […]
Connected TV (CTV) advertising gives brands the power to reach real people while they stream their favorite shows on platforms like Hulu, Roku, and Amazon Fire TV. It brings your message to the biggest screen in the house, where viewers are relaxed, engaged, and ready to watch. Below, we’ll walk through what CTV advertising is, […]
Key Takeaways: 81% of football fans prefer live streaming—highlighting the shift to digital platforms. CTV ads offer real-time precision targeting—reach fans across all devices at the perfect moment. BRIDGE ensures no ad fraud—guaranteeing your ads reach real viewers with transparent, measurable results. As we head into 2025, there’s no denying it—live sports and streaming have […]
