Connected TV Multi-Channel People-Based Marketing
Woman relaxing at home in evening and streaming TV

Why tuning out the Connected TV ad opportunity is no longer an option

81 million.  That’s the number of people consuming streaming media. Connected TVs and streaming sticks,  laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before.  So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]

Audience Insights Connected TV People-Based Marketing Targeting
football marketing campaign

Football is Back! – Gear Up Your Marketing Campaigns for the Season

FOOTBALL SEASON IS HERE! Live sports are back and better than ever.  In the 2020 season, the pandemic limited the number of spectators admitted to sporting events which led to financial losses for teams, sports facilities, advertisers, etc. There’s now increasing demand for smart solutions to bring fans and revenue back for advertisers and teams […]

Audience Insights Connected TV Multi-Channel
political advertising

Political Advertising Is Moving to Connected TV

It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated TV as the primary channel for politicians to connect with registered voters across the country. However, there’s been a change in consumer viewing habits. As […]

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