Best Practices Connected TV Media People-Based Marketing Seasonal Segments Targeting
aerial view of crowded football stadium

Winning Strategies: How to Create Successful Digital Marketing Campaigns During College Football Saturdays

College football Saturdays are more than just a game day. They’re a cultural phenomenon that unites fans, sparks rivalries, and creates an electrifying atmosphere. As a digital marketer, capitalizing on the massive viewership and passionate fan base during college football Saturdays can provide an exceptional opportunity to enhance brand visibility and engagement. In this blog […]

Connected TV Multi-Channel People-Based Marketing
Woman relaxing at home in evening and streaming TV

Why tuning out the Connected TV ad opportunity is no longer an option

81 million.  That’s the number of people consuming streaming media. Connected TVs and streaming sticks,  laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before.  So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]

Audience Insights Connected TV People-Based Marketing Targeting
football marketing campaign

Football is Back! – Gear Up Your Marketing Campaigns for the Season

FOOTBALL SEASON IS HERE! Live sports are back and better than ever.  In the 2020 season, the pandemic limited the number of spectators admitted to sporting events which led to financial losses for teams, sports facilities, advertisers, etc. There’s now increasing demand for smart solutions to bring fans and revenue back for advertisers and teams […]

Audience Insights Connected TV Multi-Channel
political advertising

Political Advertising Is Moving to Connected TV

It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated TV as the primary channel for politicians to connect with registered voters across the country. However, there’s been a change in consumer viewing habits. As […]

Best Practices Connected TV Marketing People-Based Marketing

Measuring Success in Connected TV Advertising: Metrics That Matter

In the ever-evolving landscape of digital advertising, Connected TV (CTV) has emerged as a game-changer, offering advertisers a unique avenue to reach audiences in the comfort of their living rooms. With the rise of streaming services and smart TVs, advertisers now have the opportunity to connect with viewers in a more personalized and targeted way. […]

Best Practices Connected TV Marketing People-Based Marketing
devolution

Adapting Your Marketing Strategies for the Connected TV Era

In the fast-evolving landscape of digital marketing, staying ahead of the curve is imperative for success. With the meteoric rise of Connected TV (CTV), businesses need to adapt their marketing strategies to effectively reach and engage their target audience. In this blog post, we’ll explore key insights and strategies to help you navigate the Connected […]

Best Practices Connected TV Marketing People-Based Marketing

The Rise of Connected TV: How It’s Changing the Digital Advertising Landscape

In recent years, Connected TV (CTV) has emerged as a disruptive force, reshaping the digital advertising landscape. As consumers increasingly shift from traditional cable to streaming services, advertisers are adapting their strategies to harness the power of CTV. In this blog post, we’ll explore the rise of Connected TV and its transformative impact on the […]

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