Down with the middle man! Too many tolls on the path to publisher ad profitsWhy today’s $200B programmatic paradigm just doesn’t hold water There was a game we played as...
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Back to School Season is Here Sharpen those pencils folks, it’s that time of year again! As schools reopen and students welcome back in-classroom education, the 2021 back-to-school season is...
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Will the real identity resolution providers please stand up? We’ll wait... For years, companies calling themselves identity resolution providers have frolicked about like pigs in slop. They’ve built billion-dollar businesses...
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Why finally kicking the cookie will feel so good How many times was Lucy going to pull that football away before Charlie Brown ultimately had his day? I think of...
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Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data...
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Reach Post-Pandemic Travelers In Three Easy Steps Lockdowns, countries shuttering their borders, and flight cancellations had a severe impact on the travel industry and the global economy. However, there is...
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Live sports are back and better than ever! Across the United States, there has been an increase in sports betting for live events held at casinos, sports arenas, and through...
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Our Consumer Audience Database That is Accurate, Timely, & Complete The digital advertising industry has a major problem. Only one-quarter of all digital ad spend ever reaches actual people. At...
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It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated...
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A conversation with Ilana Hendlish, Chief Revenue Officer This blog discusses a very important, industry-shattering topic: the death of the cookie. As many of us have seen in the news,...
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