Audience Insights People-Based Marketing
data safe super segment, beer, wine and spirits shopper

Maximize Reach with June’s Must-Have Data Safe™ Super Segments

Summer advertising moves fast, and smart audience targeting matters more than ever. With June’s Data Safe™ Super Segments, you’re starting with a powerful advantage: real people who are verified, active, and ready to respond. Unlike traditional modeled profiles or stale lists, each person in these segments is linked directly to a confirmed email and postal address, […]

Audience Insights People-Based Marketing
graduates, college graduation, high school graduation, graduates throwing their caps in the air

Who’s Trending This Month? April’s Standout Audiences to Watch

As April gains momentum, so should your marketing. This month brims with emotion, excitement, and opportunity, from the intensity of the playoffs to the anticipation of graduation. With audiences deeply engaged and ready to act, now’s the time to connect with fresh faces using messages that match the excitement happening in their own lives. Audience […]

Audience Insights People-Based Marketing
couple shopping for a car, car shoppers inside an auto dealership

Here Are The Four Best Audience Segments for Your February Campaigns

February is here, and with it comes the perfect chance to align your ads with the seasonal trends and consumer behaviors that shape the month.  Whether it’s sports fans preparing for the return of their favorite teams or DIY enthusiasts diving into indoor projects, understanding who’s paying attention—and how to engage them—is key to maximizing […]

Audience Insights People-Based Marketing
two snowboarders walking up a snowy trail

November’s Audience Spotlight: Connecting with Avid Shoppers, Ski Enthusiasts, Mobile Bankers, and Wine Lovers

As the holidays approach and the weather turns colder, consumers are beginning to shift how they spend their time—and their money. Whether it’s bundling up at home with loved ones or packing their bags for a snowy getaway, this time of year brings different routines and habits. It’s the perfect moment to connect with audiences […]

Audience Insights People-Based Marketing Personalization

Targeting Tips for September: How to Connect with Hockey Fans, Coffee Enthusiasts, Basketball Buffs, and Apartment Renters

Targeted advertising is about timing and relevance. By aligning campaigns with seasonal behaviors, you can connect with audiences when they’re most receptive. This drives better engagement and stronger results. As we step into September, it’s the perfect time to focus on four key audiences: Hockey Fans, Coffee Enthusiasts, Basketball Fans, and Apartment Renters. With colder […]

Audience Insights Connected TV People-Based Marketing Targeting
football marketing campaign

Football is Back! Gear Up Your Marketing Campaigns for the Season

The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]

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