Advertising Strategies for Challenging Times When a recession comes, don't stop advertising. Dropping your ad budget destroys all the work you've done over the previous months and years, and puts...
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Let’s talk about a free paid search audit. You know that paid search is vital to finding your next customer. And you’re familiar with the essentials of doing it right. But you still have specific questions about your paid search account and whether you’re capturing as many customers as possible with the budget at your disposal. Are you reaching the right people? Are your campaigns as targeted as possible? Where are you wasting valuable marketing…
“People-based marketing” is a term that gets thrown around a lot in this industry. There are companies that tout themselves as being “people-based,” but in reality, they’re persona-based at best. They have users’ desktop cookies, and maybe their mobile IDs, but are unable to tie any of this back to actual people (the way you could with PII data that’s been ethically sourced). This makes it impossible for these companies to accurately resolve users’ identities,…
Coming soon: fireworks. And hot dogs. And burgers. And lots of red, white and blue tank tops. Oh, and an effective July 4th marketing campaign from your brand, agency, retailer, or charcoal, gas, or electric grill company. Yep, Independence Day is approaching fast. Anyone looking to market something — from gyms with summer specials to auto dealers looking to move metal — should have a plan in place. Whether you have goods to sell or…
We run a lot of successful marketing campaigns for car dealers. During one recent campaign, we helped sell 140 cars. The campaign cost the dealer $10,000. This dealer trusted us and didn’t get fixated on...
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Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel refers to the sales approach that contributes to the customers’ integrated shopping experience. It’s the way consumers engage with a brand, which reflects how the brand engages with the consumer. Every customer has a different…
Federal agencies are increasingly incorporating digital marketing solutions into their overall strategy to reach the right people. Check out our Handbook for Government Marketing to discover how you can drive success with a data-driven marketing agency.
What is Big Data? Everyone’s talking about Big Data: who’s got it, who are the experts on it, and who can make digital marketing more successful with it. But what...
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Facebook is the leading social media platform, also making it one of the most cost-effective advertising platforms available to marketers. Build your own Facebook custom audiences to increase your business.
Leveraging a custom audience is an effective marketing method that focuses and personalizes your marketing tactics. Unlike vague billboards and telemarketing calls, personalization offers a unique and precise way to reach your custom audience.
