Tens of thousands of people are no longer commuting into major urban centers every day, this means new customers for suburban businesses. 90% of NYC’s office employees have yet to...
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Marketers need accurate data to reach real people, deliver their message, and maximize ad spend.
However, there’s a problem.
Hispanics represent 16% of the US population1, but they are not well represented in data files.
That’s where BRIDGE comes in.
The Big Ten and Pac 12 conferences have postponed their fall football seasons and other conferences are soon to follow. It’s important to reach real fans now, more than ever....
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You’re a local business and ready to re-open after closure due to the Coronavirus. You’ve met all the necessary protocols to safely re-open your business, and you’re ready to announce your reopening to existing customers — and new ones. Your message has been crafted and you’re ready to get the word out. Here are the steps you need to take. 1. Target the right audience with your message You’d be surprised at how much money…
Advertising Strategies for Challenging Times When a recession comes, don't stop advertising. Dropping your ad budget destroys all the work you've done over the previous months and years, and puts...
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Let’s talk about a free paid search audit. You know that paid search is vital to finding your next customer. And you’re familiar with the essentials of doing it right. But you still have specific questions about your paid search account and whether you’re capturing as many customers as possible with the budget at your disposal. Are you reaching the right people? Are your campaigns as targeted as possible? Where are you wasting valuable marketing…
“People-based marketing” is a term that gets thrown around a lot in this industry. There are companies that tout themselves as being “people-based,” but in reality, they’re persona-based at best. They have users’ desktop cookies, and maybe their mobile IDs, but are unable to tie any of this back to actual people (the way you could with PII data that’s been ethically sourced). This makes it impossible for these companies to accurately resolve users’ identities,…
Coming soon: fireworks. And hot dogs. And burgers. And lots of red, white and blue tank tops. Oh, and an effective July 4th marketing campaign from your brand, agency, retailer, or charcoal, gas, or electric grill company. Yep, Independence Day is approaching fast. Anyone looking to market something — from gyms with summer specials to auto dealers looking to move metal — should have a plan in place. Whether you have goods to sell or…
We run a lot of successful marketing campaigns for car dealers. During one recent campaign, we helped sell 140 cars. The campaign cost the dealer $10,000. This dealer trusted us and didn’t get fixated on...
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Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel refers to the sales approach that contributes to the customers’ integrated shopping experience. It’s the way consumers engage with a brand, which reflects how the brand engages with the consumer. Every customer has a different…
