Audience Insights Connected TV People-Based Marketing Targeting
football marketing campaign

Football is Back! – Gear Up Your Marketing Campaigns for the Season

FOOTBALL SEASON IS HERE! Live sports are back and better than ever.  In the 2020 season, the pandemic limited the number of spectators admitted to sporting events which led to financial losses for teams, sports facilities, advertisers, etc. There’s now increasing demand for smart solutions to bring fans and revenue back for advertisers and teams […]

Audience Insights Data Identity Resolution PII
red flags

Walking The PII Talk

Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data for targeting, and create a single view of the customer.  Yes! Yes, yes, yes! It’s obvious, right? So…why aren’t more companies doing all these things?  […]

Audience Insights Data Identity Resolution
bridge connect

Meet BRIDGE CONNECT℠ | Consumer Audience Database That is Accurate, Timely, & Complete

Our Consumer Audience Database That is Accurate, Timely, & Complete The digital advertising industry has a major problem. Only one-quarter of all digital ad spend ever reaches actual people.  At BRIDGE, we have the solution. Meet BRIDGE CONNECT℠, our consumer audience database that is accurate, timely, and complete. We’ve always been known for the power […]

Audience Insights Connected TV Multi-Channel
political advertising

Political Advertising Is Moving to Connected TV

It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated TV as the primary channel for politicians to connect with registered voters across the country. However, there’s been a change in consumer viewing habits. As […]

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