The advertising industry is constantly adapting and optimizing to new consumer trends. As we all know, the previous year brought on many changes to daily life and behaviors. So what...
Read More
Tens of thousands of people are no longer commuting into major urban centers every day, this means new customers for suburban businesses. 90% of NYC’s office employees have yet to...
Read More
Marketers need accurate data to reach real people, deliver their message, and maximize ad spend.
However, there’s a problem.
Hispanics represent 16% of the US population1, but they are not well represented in data files.
That’s where BRIDGE comes in.
The Big Ten and Pac 12 conferences have postponed their fall football seasons and other conferences are soon to follow. It’s important to reach real fans now, more than ever....
Read More
You’re a local business and ready to re-open after closure due to the Coronavirus. You’ve met all the necessary protocols to safely re-open your business, and you’re ready to announce your reopening to existing customers — and new ones. Your…
Advertising Strategies for Challenging Times When a recession comes, don't stop advertising. Dropping your ad budget destroys all the work you've done over the previous months and years, and puts...
Read More
Let’s talk about a free paid search audit. You know that paid search is vital to finding your next customer. And you’re familiar with the essentials of doing it right. But you still have specific questions about your paid search…
“People-based marketing” is a term that gets thrown around a lot in this industry. There are companies that tout themselves as being “people-based,” but in reality, they’re persona-based at best. They have users’ desktop cookies, and maybe their mobile IDs,…
Coming soon: fireworks. And hot dogs. And burgers. And lots of red, white and blue tank tops. Oh, and an effective July 4th marketing campaign from your brand, agency, retailer, or charcoal, gas, or electric grill company. Yep, Independence Day…
We run a lot of successful marketing campaigns for car dealers. During one recent campaign, we helped sell 140 cars. The campaign cost the dealer $10,000. This dealer trusted us and didn’t get fixated on...
Read More