“People-based marketing” is a term that gets thrown around a lot in this industry. There are companies that tout themselves as being “people-based,” but in reality, they’re persona-based at best. They have users’ desktop cookies, and maybe their mobile IDs,…
Coming soon: fireworks. And hot dogs. And burgers. And lots of red, white and blue tank tops. Oh, and an effective July 4th marketing campaign from your brand, agency, retailer, or charcoal, gas, or electric grill company. Yep, Independence Day…
Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel…
Federal agencies are increasingly incorporating digital marketing solutions into their overall strategy to reach the right people. Check out our Handbook for Government Marketing to discover how you can drive success with a data-driven marketing agency.
Facebook is the leading social media platform, also making it one of the most cost-effective advertising platforms available to marketers. Build your own Facebook custom audiences to increase your business.
Leveraging a custom audience is an effective marketing method that focuses and personalizes your marketing tactics. Unlike vague billboards and telemarketing calls, personalization offers a unique and precise way to reach your custom audience.
The average consumer uses at least 3-4 devices every day. How can marketers keep up with them? Learn how data linkage empowers your cross-device marketing strategy to keep up with today’s users.
Are you making the most of your audiences? Learn how to build lookalike audiences based on your best customers to increase reach and revenue.