Marketers need accurate data to reach real people, deliver their message, and maximize ad spend.
However, there’s a problem.
Hispanics represent 16% of the US population1, but they are not well represented in data files.
That’s where BRIDGE comes in.
Google announced in January that they will be phasing out cookies in their Chrome browser within the next two years. This change will impact the ability of advertisers to deliver targeted messages in cookie-based media channels. At BRIDGE, we are ready to address these changes. Here are our marketplace principles that will guide our work in solving this for our customers and partners. 1. Technology accelerates everything This is nothing to fear. As it has…
The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
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