Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP...
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Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm Apple recently announced that the upcoming iOS 15 update will include Mail Privacy Protection. This update...
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PII scary? Not when it’s done right Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has...
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Marketers are coming to terms with the fact that they can’t have their cookies and eat them too. With Big Tech maneuvering to escape the crosshairs of regulators, lawmakers, and...
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Building Trust is Key in the Data Ecosystem: A conversation with Truthset and Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is this more...
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At Bridge, data quality is our differentiator, and our clients can attest to the high bar we continue to set. With this in mind, we are proud to partner with...
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As agencies deal with an increasingly complex landscape around data, privacy, and client needs, they find themselves in a do-or-die position.
Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible…
Gathering granular data is crucial for a marketer’s success— but it’s about to get more difficult. Browser cookies have been phased out, and there are new privacy laws to consider.
It's a jungle out there. And for the modern agency, it's adapt or die. Consider this quote from Michael Kassan, the chairman and CEO of MediaLink. He says: "Nobody has...
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