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Just because Google kept cookies around doesn’t mean you should

In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]

Data People-Based Marketing Privacy
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Data Safe: Protect Your Brand with 100% Verified, People-Based Data

With new privacy regulations, like Montana’s Consumer Privacy Act making headlines, data protection is taking on an even greater role in the business world. For brands looking to stay ahead, BRIDGE’s Data Safeâ„  approach provides a reliable, fully compliant solution for reaching audiences effectively without compromising privacy or trust. Our Data Safe commitment means that […]

Business Data News Privacy
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New State Consumer Privacy Laws To Take Effect in 2024

Consumer privacy is a critical aspect of every marketer’s advertising strategy, and with new legislation on the horizon, businesses are facing significant changes. Starting this July, new state privacy laws in Vermont, Oregon, Texas, Montana, and Florida will introduce strict requirements for opt-in consent and place a greater emphasis on ethical data protection practices. In […]

Data Identity Resolution PII Privacy
Permission-Based PII

As The Cookie Crumbles, First Party Data Gets A Fresh Look

Marketers are finally coming to terms with the fact that they can’t have their cookies and eat them too.  Big Tech has begun maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, beginning with Google’s announcement that they will be disabling third-party cookies in 1% of global Chrome users.  Good riddance.  In […]

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BRIDGE Sets New Standard in Consumer Audience Data Quality

In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]

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