Building Trust is Key in the Data Ecosystem: A conversation with Truthset and Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is this more...
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At Bridge, data quality is our differentiator, and our clients can attest to the high bar we continue to set. With this in mind, we are proud to partner with...
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As agencies deal with an increasingly complex landscape around data, privacy, and client needs, they find themselves in a do-or-die position.
Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible…
Gathering granular data is crucial for a marketer’s success— but it’s about to get more difficult. Browser cookies have been phased out, and there are new privacy laws to consider.
It's a jungle out there. And for the modern agency, it's adapt or die. Consider this quote from Michael Kassan, the chairman and CEO of MediaLink. He says: "Nobody has...
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On January 1st, the California Consumer Privacy Act goes into effect. It’s the nation’s strictest privacy law yet and is paving the way for other states to act. The CCPA is the first of potentially many jurisdictional laws meant to…
Transparency. Accountability. Control. All important things, especially in a world where some publishers and ad tech vendors place a less-than-ideal emphasis on user privacy. But around these parts, we take users’ privacy seriously. The only good privacy policy is one…
You want to build a global audience. You want to make sure it’s full of real, verified people. You want to perform U.S.-style ad targeting in countries outside the U.S. All valid objectives. But up until recently, you may have…
On May 14, we attended the Luma Digital Media Summit, an event that separates itself from similar events through its sheer volume of heavy-hitters, and the ideas these heavy-hitters bring to the table. There were CEO’s, COOs, and EVPs from…