Our latest whitepaper answers the question “Why PII?” What does it mean to take control of your digital destiny? We’ve spent most of the year on this blog attempting to...
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What most companies can't get rightWhy you don’t know your customers as well as you’d like to If you visited a Radio Shack at any point in the 90s, you’ll...
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Massive changes ranging from government regulation to moves by big tech players are coming and they are threatening marketers’ ability to build relationships with consumers. These changes include: Disparate local...
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It seems lately, Big Tech should have everything to fear, including fear itself. Regulators are coming for them. As are the press. Heck, they’re even coming for each other. They’ve...
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The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think...
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Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP...
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Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm Apple recently announced that the upcoming iOS 15 update will include Mail Privacy Protection. This update...
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PII scary? Not when it’s done right Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has...
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Marketers are coming to terms with the fact that they can’t have their cookies and eat them too. With Big Tech maneuvering to escape the crosshairs of regulators, lawmakers, and...
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Building Trust is Key in the Data Ecosystem: A conversation with Truthset and Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is this more...
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