Audience Insights Data People-Based Marketing PII Privacy

Diving deep on the coming wave of people-driven digital marketing

Our latest whitepaper answers the question “Why PII?” What does it mean to take control of your digital destiny? We’ve spent most of the year on this blog attempting to answer that question. This has meant exposing gaping cracks in the crumbling cookie economy. Sizing up Big Tech’s true intentions as data becomes more guarded and walled […]

Data People-Based Marketing PII Privacy Targeting

Top 3 Marketing Concerns about Data Privacy

Massive changes ranging from government regulation to moves by big tech players are coming and they are threatening marketers’ ability to build relationships with consumers. These changes include: Disparate local data privacy laws from state to state is challenging and costly, creating confusion for marketers and consumers alike. This causes tension, distrust, and complexity. Hardening […]