How to hire the next generation of government workers

By | Multi-Channel, People-Based Marketing

In its attempts to recruit younger workers, the government is facing some challenges. Since the 1980s, the median age of the federal workforce has climbed from 30 to 42. Around 7% of the federal workforce is under the age of 30. According to LinkedIn, “government” is one of the industries losing the most millennial job switchers. According to the 2018 Federal Workforce Priorities Report, agencies faced a host of problems in recruiting and hiring new…

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The Fourth of July marketing guide

By | Audience Insights, Email, Multi-Channel

Coming soon: fireworks. And hot dogs. And burgers. And lots of red, white and blue tank tops. Oh, and an effective July 4th marketing campaign from your brand, agency, retailer, or charcoal, gas, or electric grill company. Yep, Independence Day is approaching fast. Anyone looking to market something — from gyms with summer specials to auto dealers looking to move metal — should have a plan in place. Whether you have goods to sell or…

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How to market cars to Generation Z

By | Auto, Multi-Channel, Segmentation

Let’s start with the good news. Generation Z wants to buy cars. When the time comes, 92% of them want to own one. Now, for the slightly-more-difficult news: in general, they expect a shopping experience different from anything that has come before. Gen Z, that technology-ensconced group born between 1995 and 2009, is its own beast. They’ve never had to use a dial-up modem to download music on Napster. They don’t really remember a time…

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This is the terrifying question keeping marketers awake at night

By | Multi-Channel, Targeting

You want to reach someone. The problem is, they consume media in more places than ever. They watch Netflix on an iPad. They read the Washington Post on an iPhone. They use a desktop for work, but only some days, because one day a week they work from home and use their laptop. Pretty cool for them. Not as cool if you’re a marketer trying to deliver a message to them. And we haven’t even…

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The Opportunities of Omnichannel Marketing in 2018

By | Audience Insights, Marketing, Multi-Channel, Social Media

Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel refers to the sales approach that contributes to the customers’ integrated shopping experience. It’s the way consumers engage with a brand, which reflects how the brand engages with the consumer. Every customer has a different…

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