Category

Multi-Channel

What to do if you’re a healthcare practice looking to reach new and existing patients

By Multi-Channel, News

Healthcare practices like yours are re-opening across the country, and patients need to know that you’ve met safety guidelines and are open again for “non-essential” visits. There are large numbers of patients who need care, and both existing and prospective patients need to hear from you that you are open and they can see you safely. American Healthcare is restarting. Here’s how you can reach patients who need care. There is a backlog of patients…

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How to use digital marketing to reach under-served voters and win local elections

By Multi-Channel, People-Based Marketing, Targeting

If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real voters in your electorate (and not, say, bots, or those who won’t vote). BRIDGE now offers a solution to help you maximize your digital marketing strategy for local elections, reach these voters with certainty, show…

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How Fortnite changed the game for mobile app developers

By Marketing, Multi-Channel, Social Media

Recently, the makers of Fortnite took a wild chance, pulling their massively-popular game offline for 48 hours. Users spent lots of time staring at a “black hole,” and Epic Games, the maker of Fortnite, didn’t provide much information about what was happening. The lack of info only drummed up excitement, leading to countless streams, tweets, and articles. The New York Times covered the “black hole.” Variety hailed Fortnite’s “masterful stroke.” The general consensus was: by…

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Black Friday is exciting for marketers… and also a bit terrifying

By Attribution, Multi-Channel

Black Friday and Cyber Monday are coming. That’s great news for retailers, small business owners, car dealers, big brands, and just about anyone with a product to sell or a message to push. Marketers of all types anxiously await November 29th. But Black Friday and Cyber Monday are also full of noise and pressure. (Note: we’ve got three simple ways to cut through that noise and pressure, which we’ll go over in our free webinar…

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paid search strategy

How to audit your paid search strategy and make sure you’re not wasting money

By Audience Insights, Data, Paid Search

Let’s talk about a free paid search audit. You know that paid search is vital to finding your next customer. And you’re familiar with the essentials of doing it right. But you still have specific questions about your paid search account and whether you’re capturing as many customers as possible with the budget at your disposal. Are you reaching the right people? Are your campaigns as targeted as possible? Where are you wasting valuable marketing…

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