Best Practices Content Marketing Multi-Channel People-Based Marketing Programmatic
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Revolutionizing Digital Advertising: Achieving People-Based Programmatic Success

Are you looking for precision and performance in your advertising? Programmatic advertising is the answer.  In just this year alone, programmatic digital display ads will make up for 91% of all US digital display ad spend. This digital strategy automates the process of buying and placing ads and simplifies the often complex task of reaching […]

Best Practices Marketing Multi-Channel People-Based Marketing Programmatic Targeting Technology

Craft Meaningful Audience Connections via Multichannel Marketing

Connecting with the right audience is vital in today’s marketing landscape. Multichannel advertising is the key to achieving this goal effectively. So much so that businesses that adopt a multichannel marketing strategy see a 91% higher customer retention rate each year.  Multichannel marketing includes the use of multiple digital channels to reach and engage with […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Privacy Segmentation Targeting Tech Technology

BRIDGE Sets New Standard in Consumer Audience Data Quality

In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Personalization Segmentation Social Media Targeting
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Four Ways Wedding Industry Professionals Can Master Their Digital Marketing Strategies

Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]

Audience Insights Data Marketing Multi-Channel People-Based Marketing Personalization Programmatic Retargeting Segmentation Targeting Tech Technology
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Custom Audiences: For Precision Targeting with a Personal Touch

Are you looking for a way to get your content seen by the right people? Are you tired of burning through advertising budget while never quite hitting the mark?  It’s no secret that when it comes to the success of any digital campaign, targeting is key. It’s so impactful, in fact, that targeted advertising has […]

Audience Insights Best Practices Business Content Marketing Media Multi-Channel People-Based Marketing Personalization Social Media
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Powering Your Small Business with Online Marketing

Small businesses have a number of opportunities at their fingertips to establish a compelling online presence. It’s no longer a distant dream for small enterprises to compete head-to-head with larger brands and captivate new customers. The key lies in embracing the right strategies and tactics that resonate with the modern consumer. Let’s explore several compelling […]

Audience Insights Best Practices Content Culture Marketing Multi-Channel People-Based Marketing Personalization Social Media
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Inclusive Marketing: Finding Success in a Diverse Digital Landscape

In our highly globalized and interconnected world, businesses are recognizing the importance of inclusive marketing in reaching diverse audiences and fostering meaningful connections with consumers. Inclusive marketing goes beyond superficial representation and encompasses strategies that genuinely embrace diversity and promote inclusivity. In this blog post, we will explore the essence of inclusive marketing, distinguish diversity […]

Best Practices Data Marketing Media Multi-Channel People-Based Marketing Retargeting Technology
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Why Run Everywhere Campaigns Over A Self-Curated Media Mix

Are you smarter than a computer? Maximizing your advertising budget and ensuring effective audience targeting are crucial goals for any advertiser. However, it’s important to recognize that building your own media mix or relying on generic audience targeting may not yield optimal results, potentially leaving valuable resources untapped.  Adalytics reports that 80% of video ad […]

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