Connected TV Multi-Channel People-Based Marketing
Woman relaxing at home in evening and streaming TV

Why tuning out the Connected TV ad opportunity is no longer an option

81 million.  That’s the number of people consuming streaming media. Connected TVs and streaming sticks,  laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before.  So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]

Best Practices Multi-Channel People-Based Marketing

Social platforms falling short of what omnichannel strategies can deliver

Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day.  “It’s part of a complete breakfast!”  Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial.  Lately, it’s exactly how I’ve been thinking about social media advertising […]

Audience Insights Best Practices Multi-Channel People-Based Marketing Seasonal Segments
holiday season

How to Elevate Your Ads This Holiday Season

The holiday season is right around the corner. This year’s retail sales are expected to grow between 6.5% and 8.2% to more than $4.33 trillion, a sign of increasing vaccination rates and businesses reopening. Now is the time to ensure your holiday campaigns are resonating with your customers.  Focus on these channels to help elevate […]

Audience Insights Connected TV Multi-Channel
political advertising

Political Advertising Is Moving to Connected TV

It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated TV as the primary channel for politicians to connect with registered voters across the country. However, there’s been a change in consumer viewing habits. As […]

Access Audiences

Fill out the form below to start using our top-ranked custom audiences. 

Get Started
Upgrade to People-Based

Everything

Up To 75% Off

June 21-24 * Online Only

Download Now

Access Premium Audiences