Al Khouri knows how quickly a talented car dealer can go extinct. He watched the internet turn a whole generation of them into dinosaurs. “What worked for them for years,” he said. “No longer worked for them.” Khouri, the general manager of DCH Millburn Audi in Maplewood, New Jersey, knows that dealers used to wing it. Maybe they’d run some radio or TV, or announce a sale in the newspaper. It was always enough. Until…
The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
The best way to compel someone to buy what you’re offering is to connect with them on a personal, human level. By using foot traffic attribution, you can analyze elements of your campaign that resonate with your audience most.
Through pixel engagement tracking across different devices, you can gain a deeper understanding of your audience’s behavior and insights throughout their buyer’s journey.
The average consumer uses at least 3-4 devices every day. How can marketers keep up with them? Learn how data linkage empowers your cross-device marketing strategy to keep up with today’s users.
Are you making the most of your audiences? Learn how to build lookalike audiences based on your best customers to increase reach and revenue.
It’s not enough to just collect data. Learn why you should invest in a smarter, data-driven marketing strategy to stay ahead of your competition in 2017.
With the overload of consumer data, it can be overwhelming to organize and optimize it all. Learn how a data management platform (DMP) helps enhance your cross-device campaigns.
