Next era of email marketing about people, not tired metrics It’s time to stop treating humans like clicks and opens Think outside the email inbox. Hopefully that’s the message every...
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Down with the middle man! Too many tolls on the path to publisher ad profitsWhy today’s $200B programmatic paradigm just doesn’t hold water There was a game we played as...
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Window closing to set privacy-compliant ad strategies Don’t get stranded at the cookie party, put PII on speed dial When Google delayed blocking third-party cookies until 2023, the party animals...
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Will the real identity resolution providers please stand up? We’ll wait... For years, companies calling themselves identity resolution providers have frolicked about like pigs in slop. They’ve built billion-dollar businesses...
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Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP...
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Why finally kicking the cookie will feel so good How many times was Lucy going to pull that football away before Charlie Brown ultimately had his day? I think of...
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Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm Apple recently announced that the upcoming iOS 15 update will include Mail Privacy Protection. This update...
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Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data...
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Reach Post-Pandemic Travelers In Three Easy Steps Lockdowns, countries shuttering their borders, and flight cancellations had a severe impact on the travel industry and the global economy. However, there is...
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PII scary? Not when it’s done right Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has...
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