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    • BRIDGE CONNECT℠ | Accurate. Timely. Complete.
    • #1 Consumer Audience Data
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    • Find Your Next Customer
    • Better Understand Your Customers
    • Maintain File Integrity
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Data Privacy
_ Steve Horne

Let’s get one thing straight about location tracking

Let’s get one thing straight about location tracking Privacy matters most when it comes to sensitive data Consumers could be forgiven for not being able to keep up with all the different ways scrupulous companies try to use their location data for profit.  Or maybe they’ve just given up on caring.  These days, every time […]

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Data Privacy
_ Steve Horne

John Oliver is right: Data brokers can be creepy and consumers deserve better

John Oliver released a well-researched expose on the seedy internet data economy. We believe the future is brighter than John thinks.

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Data PII Privacy
_ Steve Horne

Live and let browse

Is there such a thing as going too far to protect consumer privacy? Consumers themselves seem to think so. See why in our latest blog.

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Data People-Based Marketing PII Privacy
_ Steve Horne

Limited PII to help advertisers maximize campaigns amid privacy norm shifts

We think advertising approaches based on limited PII are most effective when they are rooted in respect for the consumer as people. See why.

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Audience Insights Data Segmentation
_ Isabella Aslarona

Drive Revenue With Our Custom Audiences

Your next customer is out there. It’s time to get your marketing messages in front of the right people using our custom segments.

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Attribution PII Programmatic
_ Steve Horne

TV industry reaches breaking point

The TV industry is at a crossroads on how to accurately measure TV audiences across all platforms. The answer? PII.

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Data Privacy
_ Steve Horne

Cookie concerns cross illegality chasm

The dominoes are falling on data providers who fail to meet privacy standards. Fully permissioned PII is the path forward.

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Data People-Based Marketing Privacy
_ Steve Horne

Recalibrating privacy protocols to actually protect and empower people

In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.

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Data Personalization Privacy Targeting
_ Steve Horne

Big Tech’s Ad Personalization Woes

Cookies are going away and Big Tech players are trying to find a quick fix for ad personalization. The latest fix? Google Topics.

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Best Practices Data Multi-Channel
_ Steve Horne

Inflation Realities Demand Every Ad Dollar Count

Small businesses stand on the front lines of a battle with inflation, bringing new urgency to maximize marketing ROI.

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BRIDGE is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. 

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