The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
Through pixel engagement tracking across different devices, you can gain a deeper understanding of your audience’s behavior and insights throughout their buyer’s journey.
It’s not enough to just collect data. Learn why you should invest in a smarter, data-driven marketing strategy to stay ahead of your competition in 2017.
Bridging the gap between offline and online data helps you to understand your consumers better. Learn more about how to put people at the heart of your marketing campaigns.