Marketers are finally coming to terms with the fact that they can’t have their cookies and eat them too. Big Tech has begun maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, beginning with Google’s announcement that they will be disabling third-party cookies in 1% of global Chrome users. Good riddance. In […]
Gmail, celebrating its 20th anniversary this year, stands as a testament to the evolution of the digital marketing industry. In these two decades, we’ve witnessed monumental changes, and this year-long transition signals a definitive step towards a more privacy-centric approach to online advertising. The impending deprecation of third-party cookies, brought on by Google’s announcement that […]
The curtain has risen on the political stage for the 2024 season. The Iowa caucus officially marked the beginning of this year’s presidential election and the political narrative is being set across the country – the narrative of choices, voices, and the heartbeat of democracy. Political advertisers find themselves at a pivotal point in the […]
At Amazon’s re:Invent conference, BRIDGE was named as a trusted resource in database technology. Our collaboration with AWS Clean Rooms ML, ensures secure and quality data for unparalleled insights, so you’ll know your data’s in safe hands. As industry leaders in data quality, we take pride in our ability to help companies find their next […]
When it comes to choosing a marketing partner, it’s easy for businesses to get caught up in the promises of big success at low prices. Though with low prices and too-good-to-be-true numbers, there comes a major risk of ad fraud. By 2023, ad fraud will cost the digital advertising industry $100 billion per year. It’s […]
It’s that time of year again – back-to-school season is here! As a digital marketer, this can be an exciting opportunity to ace your advertisements and capture the attention of parents, teachers, and students shopping for supplies. This year, back-to-school spending is averaged at over $500 per child, and with inflation looming, parents and students […]
In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]
Email marketing remains one of the most effective tools for promoting your business. 40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer business communications to be delivered via email. By investing in a people-based email campaign, you will reap a host of benefits, from […]
Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]
Are you looking for a way to get your content seen by the right people? Are you tired of burning through advertising budget while never quite hitting the mark? It’s no secret that when it comes to the success of any digital campaign, targeting is key. It’s so impactful, in fact, that targeted advertising has […]
