Category

Data

How to segment your audiences, attract new users, and make more money

By Data, People-Based Marketing, Segmentation

You’ve got data. That’s good. You know how people use your app. Or maybe you know what articles they enjoy on your website. Or the levels in your online game they like playing the most. But now you want to do more with that data. Maybe you’re Instagram, and want to increase engagement on live video. Or you’re the Washington Post, and want to get articles about “Game of Thrones” in front of people who…

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Be honest with your users about how you use their data. They’ll love you for it.

By Data, Privacy

Privacy matters. All you have to do is look at the recently-launched “Privacy Project” from The New York Times. It’s an ambitious — and ongoing — examination of privacy in an increasingly digital world. The Times is dedicating enough resources to the project that they’ve given it its own website and Twitter account. Or look at Apple’s most recent marketing campaign (“Privacy. That’s iPhone.”). In a series of humorous quick-cuts in bathrooms, cars, and any…

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Auto dealers: follow these 8 golden rules for digital marketing

By Auto, Data, Email, Marketing

Al Khouri knows how quickly a talented car dealer can go extinct. He watched the internet turn a whole generation of them into dinosaurs. “What worked for them for years,” he said. “No longer worked for them.” Khouri, the general manager of DCH Millburn Audi in Maplewood, New Jersey, knows that dealers used to wing it. Maybe they’d run some radio or TV, or announce a sale in the newspaper. It was always enough. Until…

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