Improve your data quality to optimize your databases and organize your systems. Data profiling offers the systematic examination of all of your companies databases to ensure you’re gaining the maximum amount of insight available to you. Learn how you can achieve an in-depth analysis through data profiling.
Traditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time that is full of content that will resonate with them and ultimately drive a conversion.
Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.