The “demise of email” has been greatly exaggerated. Contrary to popular opinion, email is not only still relevant–it’s growing. Email has long been the primary method of communication. Due to...
Read More
Avoid These Email Subject Line SPAM Trigger Words You’ve set your marketing campaign strategy and crafted the perfect email to send to your current and prospective customers. You click send,...
Read More
Unimpressed by how your email campaigns are doing? Looking for new ways to deliver customers to your door or online site? We’ve got the perfect solution to help you. Email...
Read More
Coming soon: fireworks. And hot dogs. And burgers. And lots of red, white and blue tank tops. Oh, and an effective July 4th marketing campaign from your brand, agency, retailer, or charcoal, gas, or electric grill company. Yep, Independence Day…
Al Khouri knows how quickly a talented car dealer can go extinct. He watched the internet turn a whole generation of them into dinosaurs. “What worked for them for years,” he said. “No longer worked for them.” Khouri, the general…
When the right steps are taken, email marketing campaigns can substantially promote customer engagement and business growth. Here's our quicklist for creating a GOOD email campaign: Make your CTA sing Have great...
Read More
Digital marketing, in its traditional definition, refers to marketing that involves electronic devices. The introduction of the internet and mobile devices shifted this definition to focus on any form of online marketing. This includes everything from email marketing to online content.
Traditional consumer packaged goods (CPG) companies may be thought of irrelevant in this age of online shopping for products and services. Many CPGs are continuously using TV commercials or in-store advertising as a way to market their product but those methods are rapidly decreasing in results. However, their products are still relevant, which is why CPG marketers need to adjust to the digital world. There is a way to better target consumers through data and digital channels that leads to direct relationships with the people who actually buy and use these products. The best strategy for CPG marketers to do so is by utilizing email marketing.
With nearly 3 billion email users worldwide, it is imperative to make sure that the emails on your list are real people who want to hear from you. Help email lists work in your favor by cleaning them consistently throughout the course of the year – a process called “email hygiene.”
Traditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time that is full of content that will resonate with them and ultimately drive a conversion.