BRIDGE: Building Strong Connections and 476K New Memberships – A Fitness Marketing Success Story

busy gym, people running on treadmill

To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions.

In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging real people data to create a customized solution. The objective? To introduce the fitness center to a brand new audience of real people who live near the gym, but have never visited. 

From building targeted audiences to executing a seamless six-month campaign, see how we incorporated people-based strategies that resulted in a remarkable 70% of new memberships from our campaign efforts alone. Get ready to step into a world where data-driven precision meets real-time feedback with BRIDGE.

The Challenge: Boosting Gym Membership Sign-Ups

This fitness center faced a pressing need to increase gym membership sign-ups across its vast nationwide network. The goal was clear: to attract a substantial wave of new customers and grow their fitness community.

In hopes of amplifying their nationwide gym membership sign-ups, the fitness chain was searching for an innovative advertising solution. To captivate new customers and foster a thriving fitness community, they sought out a partner capable of revolutionizing their marketing strategies.

This is where BRIDGE comes in. We firmly believe in the transformative potential of first-party, data-driven strategies. We also understand that the key to success lies in skillfully navigating challenges and driving conversions. Our unwavering commitment to leveraging data insights empowers us to unlock new possibilities and create impactful campaigns that resonate with target audiences.

The fitness center and BRIDGE joined forces to tackle this challenge head-on.

Our Approach: Crafting a Custom Solution

Our dedication to growth-focused services, coupled with our audience database of real verified people, enabled us to tailor a customized solution for the fitness center.

All of our campaigns start with an audience of real people from our database. We built an audience of people who lived near the fitness center’s various locations, were interested in health and wellness, and had not yet been reached by the gym’s marketing efforts. To ensure that our outreach efforts were focused and efficient, we suppressed the gym’s CRM lists from our custom audience, allowing us to identify potential new clients and avoid duplicating efforts.

Over six months, we executed a highly effective email campaign tailored to capture the attention of and resonate with our target audience. Each email was specifically crafted to highlight the exceptional benefits of a gym membership, such as improved health, enhanced fitness, and access to state-of-the-art facilities.

By utilizing advanced targeting parameters, we ensured that our email messages were delivered to individuals who were genuinely interested in fitness and wellness, increasing the likelihood of engagement and conversion.

The Results? 476K New Sign-ups

At the end of the campaign, we ran a point-of-sale(pos) matchback analysis to determine who from our custom audience signed up for a membership. We matched a total of 476,573 sign-ups to the gym’s new member file, an impressive 70% of new membership sign-ups being directly attributed to our targeted marketing strategies. This achievement showcases the effectiveness of first-party data and highlights the significant impact our campaigns had in driving customer acquisition.

Seamless Campaign Management

Throughout the campaign, we took great pride in delivering unparalleled assistance to the fitness center, ensuring their needs were promptly addressed. Our team of dedicated professionals was committed to providing on-demand guidance and customized campaign strategies tailored to the goals of the fitness center. 

In addition, we prioritized real-time feedback as an integral aspect of our campaign management strategy. By actively seeking and providing constructive feedback, we were able to identify areas for improvement, optimize ongoing campaigns, and enhance their strength and overall success. Our collaborative approach fostered an environment of learning and growth, ensuring the fitness center achieved its marketing objectives.

Work with BRIDGE for Promising Results

BRIDGE stands at the forefront of digital marketing innovation, offering unparalleled people-based solutions that drive real results. Our success stories, like the remarkable 70% increase in new gym memberships, are a testament to the effectiveness of our first-party, people-based approach. By leveraging our audience of real people and executing targeted marketing campaigns, we ensure that businesses connect with their ideal customers and achieve unprecedented growth.

If you’re ready to take your digital marketing to the next level, it’s time to partner with BRIDGE. We don’t just promise success; we deliver it. Our growth-focused services, combined with our unwavering dedication to client satisfaction, guarantee a seamless journey toward achieving your marketing goals.

Don’t let your marketing strategies fall behind. Embrace the power of people-based solutions with BRIDGE. Connect with us today and embark on a transformative journey that will redefine your digital marketing success.

Click here to download the full case study. 

Subscribe to our Newsletter

Our biweekly newsletter shines a light on the top trends and revenue-generating opportunities for your business.

Share this post with your network

Access Audiences

Fill out the form below to start using our top-ranked custom audiences. 

Get Started
Upgrade to People-Based


Up To 75% Off

June 21-24 * Online Only

Download Now

Access Premium Audiences