Attribution People-Based Marketing
direct attribution, email attribution, clear campaign insight, email reporting, online ad attribution, privacy preserving attribution

Why Traditional Analytics Platforms Can’t Keep Up With Email Reporting

For years, traditional analytics platforms, like Google Analytics and Adobe, have been treated as the go-to tools for marketing measurement. They’re free, easy to install, and familiar. But when it comes to email reporting, they fall short. If you’ve ever looked at a traditional email report and thought, “This doesn’t seem right,” you’re not imagining […]

Audience Insights People-Based Marketing
data safe super segment, beer, wine and spirits shopper

Maximize Reach with June’s Must-Have Data Safe™ Super Segments

Summer advertising moves fast, and smart audience targeting matters more than ever. With June’s Data Safe™ Super Segments, you’re starting with a powerful advantage: real people who are verified, active, and ready to respond. Unlike traditional modeled profiles or stale lists, each person in these segments is linked directly to a confirmed email and postal address, […]

Best Practices Marketing People-Based Marketing Programmatic
full funnel marketing, bridge insights

How Full Funnel Marketing Helps You (Effectively) Connect with Real Customers

Marketing efforts shouldn’t be isolated to just one stage of the customer journey. To drive meaningful results, brands must reach their audience across every touchpoint, from discovery to decision. Hence, a full-funnel approach is needed.   Full-funnel strategies help companies stay relevant at every step by balancing awareness-building with conversion-driving tactics. According to a recent CPG […]

Featured People-Based Marketing

Digital Marketing Made Easy

Digital advertising doesn’t need to be complicated, but too often, it is. Between targeting challenges, fragmented platforms, high minimums, and unclear results, it’s easy for campaigns to feel more like a headache than an opportunity for growth. BRIDGE keeps it simple. Whether you’re launching your first campaign or your fiftieth, we help you reach real […]

Data Featured Marketing News People-Based Marketing Privacy
cookies, destruction of cookies

Just because Google kept cookies around doesn’t mean you should

In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]

Connected TV People-Based Marketing
person holding remote up to a TV, streaming services, connected tv

Why Run CTV Ads with BRIDGE?

Connected TV (CTV) advertising gives brands the power to reach real people while they stream their favorite shows on platforms like Hulu, Roku, and Amazon Fire TV. It brings your message to the biggest screen in the house, where viewers are relaxed, engaged, and ready to watch. Below, we’ll walk through what CTV advertising is, […]

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