For years, traditional analytics platforms, like Google Analytics and Adobe, have been treated as the go-to tools for marketing measurement. They’re free, easy to install, and familiar. But when it comes to email reporting, they fall short. If you’ve ever looked at a traditional email report and thought, “This doesn’t seem right,” you’re not imagining […]
The economy is shifting, and a lot of brands are starting to feel the pressure. Budgets are getting tighter, expectations are rising, and it’s become more important than ever to prove that every ad dollar is working in your favor. But uncertainty doesn’t mean you have to hit pause. It just means it’s time to […]
Summer advertising moves fast, and smart audience targeting matters more than ever. With June’s Data Safe™ Super Segments, you’re starting with a powerful advantage: real people who are verified, active, and ready to respond. Unlike traditional modeled profiles or stale lists, each person in these segments is linked directly to a confirmed email and postal address, […]
Marketing efforts shouldn’t be isolated to just one stage of the customer journey. To drive meaningful results, brands must reach their audience across every touchpoint, from discovery to decision. Hence, a full-funnel approach is needed. Full-funnel strategies help companies stay relevant at every step by balancing awareness-building with conversion-driving tactics. According to a recent CPG […]
Digital advertising doesn’t need to be complicated, but too often, it is. Between targeting challenges, fragmented platforms, high minimums, and unclear results, it’s easy for campaigns to feel more like a headache than an opportunity for growth. BRIDGE keeps it simple. Whether you’re launching your first campaign or your fiftieth, we help you reach real […]
In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]
Connected TV (CTV) advertising gives brands the power to reach real people while they stream their favorite shows on platforms like Hulu, Roku, and Amazon Fire TV. It brings your message to the biggest screen in the house, where viewers are relaxed, engaged, and ready to watch. Below, we’ll walk through what CTV advertising is, […]
The last-minute Father’s Day shopper. The graduate looking for a new laptop. A dad buying summer gear for the backyard. A student furnishing their first apartment. These moments happen all the time, and each comes with real buying decisions. Advertisers have a chance to reach people who are ready to buy if their messaging connects […]
As April gains momentum, so should your marketing. This month brims with emotion, excitement, and opportunity, from the intensity of the playoffs to the anticipation of graduation. With audiences deeply engaged and ready to act, now’s the time to connect with fresh faces using messages that match the excitement happening in their own lives. Audience […]
YouTube is more than just a place for viral videos and how-to tutorials. It is one of the most powerful advertising platforms available. With over 2.5 billion monthly active users, it’s also the second-largest search engine in the world. That means if your brand isn’t advertising on YouTube, you’re missing out on a massive audience. […]
