Author: Emily Day
What to Look for (and Avoid) When Choosing a Data Partner
Not every data partner works for you—some might actually be working against you. As consolidation sweeps the data marketplace, advertisers face new risks: hidden conflicts of interest, inflated fees, and less transparency. […]
ReadOctober 7, 2025The Cookie Timeline That Never Ends (And Why It Doesn’t Matter)
For years, Google’s cookie phase-out has been the “will they or won’t they” story of digital advertising. Between announcements, delays, and reversals, this timeline has become less of a plan and more […]
ReadSeptember 24, 2025Win Q4 by Targeting the Holiday Shoppers Who Actually Matter
It’s almost the most wonderful (and competitive) time of the year for advertisers. The numbers don’t lie: 85% of U.S. shoppers plan to join in on major sales events this season, and […]
ReadSeptember 19, 2025Customer Journey Mapping with People-Based Marketing: A Complete Guide
Most businesses spend marketing dollars on anonymous clicks and impressions, hoping something sticks. The problem? With traditional marketing, you can’t tell who those “clicks” are really from, or if they’re even from […]
ReadSeptember 10, 2025Target Healthcare Decision-Makers with Accuracy and Confidence
As we head into September, we’re highlighting four healthcare professional audiences—Dentists, Oncologists, Nurses, and Family Physicians. These Data Safe™ audiences are built from real healthcare professionals tied to verified NPI numbers. These […]
ReadAugust 26, 2025These Are The Tools You Need to Reach the Right People with Your Online Ads
Getting your ad in front of the right person shouldn’t feel like a guessing game. But with today’s digital ad platforms, it often does. You build a campaign, set your audience filters, […]
ReadAugust 15, 2025Retail Data: The Smarter Way to Target High-Intent Audiences
Retail data gives you a direct line to genuine consumer intent. It reflects what people are actively shopping for—product categories, price points, timing, and frequency—making it one of the most powerful signals […]
ReadAugust 14, 2025How to Advertise to Real People In-Market for a New Car (Without Wasting Budget)
Car ads don’t need to be a gamble. You can have the best creative in the world, but if your ad is being served to someone who just bought a car, isn’t […]
ReadAugust 13, 2025Target High-Intent Shoppers This August with Fresh, Verified Audiences
Back-to-school, college kickoffs, and late-summer savings. August is packed with moments that drive consumer decisions. With BRIDGE’s Data Safe™ audience segments, you can tap into those moments and connect with real people […]
ReadAugust 1, 2025Looking to Reach Real Back-to-School Shoppers? Start Here
Back-to-school shopping isn’t what it used to be. It’s no longer a quick weekend trip for notebooks and sneakers. It’s a season-spanning routine searching, comparing, planning, and buying across multiple channels and […]
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