Featured People-Based Marketing

Digital Marketing Made Easy

Digital advertising doesn’t need to be complicated, but too often, it is. Between targeting challenges, fragmented platforms, high minimums, and unclear results, it’s easy for campaigns to feel more like a headache than an opportunity for growth. BRIDGE keeps it simple. Whether you’re launching your first campaign or your fiftieth, we help you reach real […]

Data Featured Marketing News People-Based Marketing Privacy
cookies, destruction of cookies

Just because Google kept cookies around doesn’t mean you should

In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]

Email Featured People-Based Marketing Targeting
email marketing

Email is the Cornerstone of Digital Identity in the Wake of Third-Party Cookies’ Decline

As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]

Data Featured Marketing People-Based Marketing
third party cookies going away, third party cookies, cookie free advertising, graphic with shows the death of cookies, cookies

The Great Cookie Debate and What Google’s Latest News Means For Marketers

Google recently made an announcement that has everyone talking: they might not be eliminating third-party cookies after all. This unexpected twist has left many wondering what it means for the future of online advertising with Google.  Why the sudden change of heart? Does this mean all digital marketers can breathe a collective sigh of relief? […]

Audience Insights Connected TV Featured Seasonal Segments
football sitting on a football field, NFL marketing

From Kickoff to Final Whistle: Reach Actual NFL Viewers with BRIDGE

As the NFL season approaches, excitement is building among football fans across the U.S. This season promises unforgettable moments, from the first kickoff to the playoffs. Every touchdown, tackle, and game-winning play will captivate millions of viewers, making NFL games some of the most-watched events in American sports. For advertisers, the NFL’s massive viewership offers […]

Data Featured People-Based Marketing

Navigating a Cookie-less Future with BRIDGE

Gmail, celebrating its 20th anniversary this year, stands as a testament to the evolution of the digital marketing industry. In these two decades, we’ve witnessed monumental changes, and this year-long transition signals a definitive step towards a more privacy-centric approach to online advertising.  The impending deprecation of third-party cookies, brought on by Google’s announcement that […]

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