Data Featured People-Based Marketing Political
worm's eye view of the american flag flying

Data Democracy & The Power of First-Party Insights in Political Marketing

The curtain has risen on the political stage for the 2024 season. The Iowa caucus officially marked the beginning of this year’s presidential election and the political narrative is being set across the country – the narrative of choices, voices, and the heartbeat of democracy. Political advertisers find themselves at a pivotal point in the […]

Audience Insights Featured Marketing People-Based Marketing Personalization Segmentation
sports fans inside an arena

February’s Marketing Playbook: Connect with Actual People and Hit Home Runs with BRIDGE

Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]

Email Featured People-Based Marketing

6 Essential Steps to Creating an Effective Email Marketing Campaign

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]When the right steps are taken, email marketing campaigns can substantially promote customer engagement and business growth. Here’s our quicklist for creating a GOOD email campaign: Make your CTA sing Have great landing pages in […]

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