When the right steps are taken, email marketing campaigns can substantially promote customer engagement and business growth.

Here’s our quicklist for creating a GOOD email campaign:

  • Make your CTA sing
  • Have great landing pages in place
  • Segment your audience
  • Write content people actually care about
  • Pick the right day to send your email
  • Clean. Your. Data.

Our VP of data Ari Saposh spoke with the U.S. Chamber of Commerce about effective email marketing.