6 Essential Steps to Creating an Effective Email Marketing Campaign

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]When the right steps are taken, email marketing campaigns can substantially promote customer engagement and business growth.

Here’s our quicklist for creating a GOOD email campaign:

  • Make your CTA sing
  • Have great landing pages in place
  • Segment your audience
  • Write content people actually care about
  • Pick the right day to send your email
  • Clean. Your. Data.

Our VP of data Ari Saposh spoke with the U.S. Chamber of Commerce about effective email marketing.

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