What is CTV? Connected TV(CTV) refers to the televisions used to stream video content over the internet, such as smart TVs and devices connected to TVs (Roku stick, Apple TV,...
Read More
There is a monumental shift occurring in media consumption. As people stay home, marketers are looking for ways to get their messages to their customers -- and to find new...
Read More
5 Steps to Get Started with Identity Resolution In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your...
Read More
If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real…
Mobile app ad fraud is still a huge problem. PubMatic recently released its quarterly mobile index for Q2, 2019. Among the findings in the report: the mobile advertising ecosystem, although improving, still isn’t clean. The report referenced data from DoubleVerify,…
Let’s assume for a moment that you’re not running a paid search marketing campaign for yourself or a client. But you’re doing some other things very well, especially at the top of the funnel. You’ve built an audience and are…
Location data: it’s useful. C-suite execs use it to identify new markets and improve customer service. Retailers use it to understand who comes to their store. Car dealers use it to know if you’ve been near one of their lots…
There are two types of data in this world: the data that can identify an individual, and everything else. When it comes to data that can identify people, think things like postal addresses and phone numbers. When it comes to…
You want to reach someone. The problem is, they consume media in more places than ever. They watch Netflix on an iPad. They read the Washington Post on an iPhone. They use a desktop for work, but only some days,…
From trying to reach people in towns to increase brand awareness in counties, geo-targeting helps businesses both big and small connect with their target audiences in a tailored way.
