Costs up, quality down Well, it was fun while it lasted. In the early days, when Big Tech companies were trying to figure out how the hell they were going...
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Don’t let Google control your cookieless destinySuddenly, marketers need options. Here’s why you should forge your own path this time. If you build it, they will come. And spend hundreds...
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FOOTBALL SEASON IS HERE! Live sports are back and better than ever. In the 2020 season, the pandemic limited the number of spectators admitted to sporting events which led to...
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Back to School Season is Here Sharpen those pencils folks, it’s that time of year again! As schools reopen and students welcome back in-classroom education, the 2021 back-to-school season is...
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Window closing to set privacy-compliant ad strategies Don’t get stranded at the cookie party, put PII on speed dial When Google delayed blocking third-party cookies until 2023, the party animals...
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Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP...
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Reach Post-Pandemic Travelers In Three Easy Steps Lockdowns, countries shuttering their borders, and flight cancellations had a severe impact on the travel industry and the global economy. However, there is...
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Live sports are back and better than ever! Across the United States, there has been an increase in sports betting for live events held at casinos, sports arenas, and through...
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What is CTV? Connected TV(CTV) refers to the televisions used to stream video content over the internet, such as smart TVs and devices connected to TVs (Roku stick, Apple TV,...
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