Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP...
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Reach Post-Pandemic Travelers In Three Easy Steps Lockdowns, countries shuttering their borders, and flight cancellations had a severe impact on the travel industry and the global economy. However, there is...
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Live sports are back and better than ever! Across the United States, there has been an increase in sports betting for live events held at casinos, sports arenas, and through...
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What is CTV? Connected TV(CTV) refers to the televisions used to stream video content over the internet, such as smart TVs and devices connected to TVs (Roku stick, Apple TV,...
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There is a monumental shift occurring in media consumption. As people stay home, marketers are looking for ways to get their messages to their customers -- and to find new...
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5 Steps to Get Started with Identity Resolution In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your...
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If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real…
Mobile app ad fraud is still a huge problem. PubMatic recently released its quarterly mobile index for Q2, 2019. Among the findings in the report: the mobile advertising ecosystem, although improving, still isn’t clean. The report referenced data from DoubleVerify,…
Let’s assume for a moment that you’re not running a paid search marketing campaign for yourself or a client. But you’re doing some other things very well, especially at the top of the funnel. You’ve built an audience and are…
Location data: it’s useful. C-suite execs use it to identify new markets and improve customer service. Retailers use it to understand who comes to their store. Car dealers use it to know if you’ve been near one of their lots…