Next era of email marketing about people, not tired metrics It’s time to stop treating humans like clicks and opens Think outside the email inbox. Hopefully that’s the message every...
Read More
Back to School Season is Here Sharpen those pencils folks, it’s that time of year again! As schools reopen and students welcome back in-classroom education, the 2021 back-to-school season is...
Read More
Window closing to set privacy-compliant ad strategies Don’t get stranded at the cookie party, put PII on speed dial When Google delayed blocking third-party cookies until 2023, the party animals...
Read More
Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP...
Read More
Reach Post-Pandemic Travelers In Three Easy Steps Lockdowns, countries shuttering their borders, and flight cancellations had a severe impact on the travel industry and the global economy. However, there is...
Read More
Live sports are back and better than ever! Across the United States, there has been an increase in sports betting for live events held at casinos, sports arenas, and through...
Read More
What is CTV? Connected TV(CTV) refers to the televisions used to stream video content over the internet, such as smart TVs and devices connected to TVs (Roku stick, Apple TV,...
Read More
There is a monumental shift occurring in media consumption. As people stay home, marketers are looking for ways to get their messages to their customers -- and to find new...
Read More
5 Steps to Get Started with Identity Resolution In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your...
Read More
If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real…