Audience Insights Best Practices Marketing People-Based Marketing Personalization Seasonal Segments Targeting
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New Year, New Audience

Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]

Best Practices Culture Marketing People-Based Marketing Targeting Tech
holiday shopping market

Turn Browsers into Buyers: Holiday Marketing Strategies for Businesses

The holiday season is more than just a time for cozy sweaters and festive decorations; it’s also a prime opportunity for businesses to reach existing and new customers. Going digital this holiday season is the key to turning those online window shoppers into excited buyers. With projections showing half of consumers will have made purchasing […]

Best Practices Marketing Multi-Channel People-Based Marketing Programmatic Targeting Technology

Craft Meaningful Audience Connections via Multichannel Marketing

Connecting with the right audience is vital in today’s marketing landscape. Multichannel advertising is the key to achieving this goal effectively. So much so that businesses that adopt a multichannel marketing strategy see a 91% higher customer retention rate each year.  Multichannel marketing includes the use of multiple digital channels to reach and engage with […]

Best Practices Geofencing People-Based Marketing Personalization Targeting
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Localize to Optimize: Maximizing ROI with Geo-Based Targeting

Are you looking for a way to target potential customers with precision and maximize your return on investment (ROI)? Look no further than geo-based targeting – specifically, geofencing. Geofencing uses the global positioning system (GPS) or radio frequency identification (RFID) to set geographical boundaries, creating a virtual barrier or “fence” around a specified location. Geofenced […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Privacy Segmentation Targeting Tech Technology

BRIDGE Sets New Standard in Consumer Audience Data Quality

In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]

Best Practices Content Data Development Email Marketing Media People-Based Marketing Personalization Segmentation Targeting Tech Technology
email

Increase Customer Acquisition With People-Based Email Campaigns

Email marketing remains one of the most effective tools for promoting your business. 40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer business communications to be delivered via email. By investing in a people-based email campaign, you will reap a host of benefits, from […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Personalization Segmentation Social Media Targeting
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Four Ways Wedding Industry Professionals Can Master Their Digital Marketing Strategies

Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]

Audience Insights Data Marketing Multi-Channel People-Based Marketing Personalization Programmatic Retargeting Segmentation Targeting Tech Technology
target customers

Custom Audiences: For Precision Targeting with a Personal Touch

Are you looking for a way to get your content seen by the right people? Are you tired of burning through advertising budget while never quite hitting the mark?  It’s no secret that when it comes to the success of any digital campaign, targeting is key. It’s so impactful, in fact, that targeted advertising has […]

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