Massive changes ranging from government regulation to moves by big tech players are coming and they are threatening marketers’ ability to build relationships with consumers. These changes include: Disparate local...
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The New Year is right around the corner, making it the perfect time to start planning your New Year's marketing campaigns. We’ve curated a premium list of four custom audiences...
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The winter holidays are just around the corner making it the perfect time to get your holiday campaigns started! We’ve curated a premium list of four custom audiences from our...
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Costs up, quality down Well, it was fun while it lasted. In the early days, when Big Tech companies were trying to figure out how the hell they were going...
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Don’t let Google control your cookieless destinySuddenly, marketers need options. Here’s why you should forge your own path this time. If you build it, they will come. And spend hundreds...
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FOOTBALL SEASON IS HERE! Live sports are back and better than ever. In the 2020 season, the pandemic limited the number of spectators admitted to sporting events which led to...
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Back to School Season is Here Sharpen those pencils folks, it’s that time of year again! As schools reopen and students welcome back in-classroom education, the 2021 back-to-school season is...
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Window closing to set privacy-compliant ad strategies Don’t get stranded at the cookie party, put PII on speed dial When Google delayed blocking third-party cookies until 2023, the party animals...
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Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP...
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