Five ways to use Instagram for your Father’s Day marketing campaign

By | Marketing, Media, Social Media

People like to spend money on dad. Sure, they don’t spend quite as much on him as they do on mom. But Father’s Day still presents a formidable haul for brands, retailers, and marketers (anyone with something to sell, really). According to the National Retail Federation, Father’s Day spending was tracking at $15.3 billion in 2018. More than 77 percent of Americans celebrate the holiday, with consumers spending an average of $133 per person. Being…

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The Opportunities of Omnichannel Marketing in 2018

By | Audience Insights, Marketing, Multi-Channel, Social Media

Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel refers to the sales approach that contributes to the customers’ integrated shopping experience. It’s the way consumers engage with a brand, which reflects how the brand engages with the consumer. Every customer has a different…

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