Best Practices Content Marketing Media People-Based Marketing Social Media
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Five Strategies for Effective Social Media Marketing

Utilizing social media marketing in 2023 isn’t just an option anymore—it’s a necessity. Nearly 5 billion people are active on social media around the globe, and the average user interacts with six to seven different platforms per month. With so many people scrolling through apps like Instagram, TikTok, and Facebook daily, social media has become […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Personalization Segmentation Social Media Targeting
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Four Ways Wedding Industry Professionals Can Master Their Digital Marketing Strategies

Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]

Audience Insights Best Practices Business Content Marketing Media Multi-Channel People-Based Marketing Personalization Social Media
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Powering Your Small Business with Online Marketing

Small businesses have a number of opportunities at their fingertips to establish a compelling online presence. It’s no longer a distant dream for small enterprises to compete head-to-head with larger brands and captivate new customers. The key lies in embracing the right strategies and tactics that resonate with the modern consumer. Let’s explore several compelling […]

Audience Insights Best Practices Content Culture Marketing Multi-Channel People-Based Marketing Personalization Social Media
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Inclusive Marketing: Finding Success in a Diverse Digital Landscape

In our highly globalized and interconnected world, businesses are recognizing the importance of inclusive marketing in reaching diverse audiences and fostering meaningful connections with consumers. Inclusive marketing goes beyond superficial representation and encompasses strategies that genuinely embrace diversity and promote inclusivity. In this blog post, we will explore the essence of inclusive marketing, distinguish diversity […]

Multi-Channel Social Media TikTok
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Increase Brand Exposure | Benefits of Advertising on TikTok Ch. 1

TikTok has taken the social media world by storm and currently is one of the hottest social media platforms with over 100 million active users in the US.
With all the opportunities and benefits TikTok, it is hard to cover them all in just one blog post. I’ve broken down what you need to know into four parts and will share a new insight each week.

Let’s get started with the first benefit: increased brand exposure.

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