Utilizing social media marketing in 2023 isn’t just an option anymore—it’s a necessity. Nearly 5 billion people are active on social media around the globe, and the average user interacts with six to seven different platforms per month. With so many people scrolling through apps like Instagram, TikTok, and Facebook daily, social media has become a goldmine for businesses to connect, engage, and convert their target audiences.
Social media’s popularity is soaring just as rapidly as it’s changing, with new apps and trends reshaping the digital landscape every week. This rapid evolution makes it challenging for marketers and businesses to remain current. To address this, we have created a list of five strategies to construct a robust social media presence.
1. Understand your Target Audience
Knowing who you want your message to reach is the foundation of an effective social media strategy. Once you have an idea of the people you want to advertise to, then you can focus on creating quality content that’ll connect with them and stand the test of time. Remember, trends come and go, but quality content that stays true to your brand’s values will always resonate best. These days, everyone wants a personalized social media experience, so understanding your target audience’s preferences makes them more likely to engage with your post and convert to loyal customers in the long run.
At BRIDGE, we know real people and own our people-based data. This means we gather useful information about each person in our audience. With this insight, we can put together a group of individuals who align perfectly with your brand offering and goals. And since we already know their online behaviors, we can tell you which platforms they’re most active on, so you don’t have to worry about wasted ad spend. If your focus is on eco-friendly products, for instance, we’ll identify people who are passionate about sustainability and create a tailored audience. BRIDGE assists you in connecting with an audience that truly resonates with your brand, making your social media efforts more effective.
2. Choose the Right Platforms
There are lots of platforms out there and deciding which ones will best suit your advertising goals can be challenging. The average person has eight different profiles across social media platforms. Different social channels tend to serve different purposes. For instance, if someone is looking for visuals and creative inspiration, Instagram or Pinterest is the likely place for them to go. If they’re looking for professional development tools and career advice, LinkedIn’s the best place for that. Knowing what purpose your company serves and where your target audience is most active can help choose which platform would be best to deliver your ads to.
Since BRIDGE is all about people-based knowledge, that means we really know the people who make up our audience. And since we already know their online behaviors, we can tell you which platforms they’re most active on, so you don’t have to waste time guessing. We’ll find your target audience and do the work of picking which platforms that match your goals. Picking the right social channels is like hitting the bullseye in digital marketing, so let us help you pick smart.
3. Draw Them in With Content
Once you’ve pinpointed your audience and the right platforms you want to reach them on, content becomes your next secret weapon. Creating compelling content isn’t just about catching eyes – it’s about keeping them interested. Imagine you’re speaking directly to your customer. Your content should resonate like it was made just for them.
Quality and engagement are your allies. High-quality visuals and engaging storytelling will draw people in, keep them interested, and often inspire them to share their own thoughts. Next, consistency in your brand’s voice and visuals is key. When your audience recognizes your style, trust and loyalty will grow. Whether your tone is casual or professional, sticking to it builds a sense of familiarity.
Stay in tune with special occasions and trends. Holidays and events are perfect moments to connect with your audience on a personal level. And remember, BRIDGE has got your back. We’re equipped with a deep understanding of your audience and our dedicated creative team will help you craft content that truly resonates. When your content shines, your audience will not only stay but also spread the word. So, make your content a star and watch your social media presence soar!
4. Keep them Engaged
Engaging with your audience on your company’s social media profiles is the secret ingredient for successful digital marketing. Once you’ve gotten their initial attention with your ads, you want to encourage them to engage with your organic posts as well. It’s all about forming real connections with the actual people who support your business. Think of social media as a virtual meet-up with friends. When you respond to comments, it’s like having a conversation. Whether it’s a compliment or a question, replying shows that you’re attentive and value their thoughts.
But don’t just stop at comments – start conversations too! Ask questions, run polls – anything that gets people talking. This helps you understand them better and makes them feel valued. And if there’s a concern or problem, address it openly and politely. Turning a negative into a positive shows that you care about making things right.
Remember, these are real people behind the screen. Engaging isn’t just about selling stuff; it’s about creating connections. And when you connect, you’re not just gaining customers, you’re creating brand advocates.
5. Analyze and Adapt to New Strategies
Once your ads are live, campaign analysis is how you’re going to be able to see your efforts come to fruition. At this step, you’ll have the opportunity to refine your efforts and improve your targeting over time.
First, you want to feel like you’re connecting with real people, not just shouting into the void. Our visual campaign reporting lets you know exactly who’s engaging with your brand, checking out your store, and converting to a customer.
Second, data analysis helps you fine-tune your strategy. It shows what’s hitting the mark and what’s not quite there. It’s like having insider info on what your audience likes and dislikes.
Lastly, it shows you who in your audience is almost ready to make a purchase, but not all the way there yet. Not everyone takes action right away, and that’s okay. With our data, you can retarget those who showed interest but need that extra push.
Remember, data is your partner in making informed decisions. With data analysis and transparent campaign reporting, you’re not shooting in the dark – you’re making informed, effective choices for your social media strategy.
Learn with BRIDGE
When it comes to all forms of digital marketing, including social media, remember this: success means always learning and adapting. The strategies we talked about are like tools in your toolbox – powerful when used correctly and customized as needed.
With BRIDGE, we’re not just about numbers. We’re about real people and real results. We’re here to guide you in connecting with the unique individuals who make up your audience on the platforms they’re most active. Whether it’s creating engaging content, building brand awareness, bringing in sales, or refining your campaigns, we’re here to help with whatever your goals are.
Want to put these strategies to work and create a social media campaign that really hits the mark? Reach out to BRIDGE now and let’s get started on your journey to social media success.