Welcome to the final chapter of our Benefits of Advertising on TikTok series! In our last three chapters, we went over how advertising on TikTok can increase your brand awareness, drive sales and increase your revenue, as well as the use cases of different TikTok ad formats.
In this final chapter, we’re going to show you how to put all these elements together to help you launch a successful TikTok campaign.
Ready to learn how? Let’s dive in.
In-Feed Ads Help Increase Brand Awareness, Drive Sales, and Increase Revenue
As we’ve previously mentioned, TikTok has grown at a rapidly increasing rate since its inception back in 2016 with many brands going all in for the social media app. A strong campaign is essential for capturing a user’s attention, converting leads, and optimizing your ads. With versatile ad formats such as TikTok’s most popular In-Feed Ads, when done correctly it can create a higher probability of a user engaging with your content.
In-Feed ads can be used for a variety of different campaign objectives. Each features a clickable CTA button which can be used to drive traffic to an external landing page, app downloads, or to your brand’s TikTok account. For optimal viewing, we recommend your ad be 15 seconds long.
Putting It All Together
Due to the variety of content available on TikTok, there’s something for everyone. Whether it be a clothing store, restaurant, gaming app, service that you provide, anyone who wants to create visibility for their brand and their products, TikTok is the place for you. It will help increase your brand awareness, increase in-store visits as well as clicks to your online store.
Over the past year, TikTok has been testing and rolling out its social commerce features, including an ad product that turns creator videos into In-Feed ads that feature a ‘Shop Now’ button.
TikTok also partnered with Shopify to allow merchants to create, run and optimize their TikTok marketing campaigns directly from Shopify’s dashboards. This partnership allows for a more convenient way for brands to advertise their products/services on TikTok and track sales all in one place.
Now that we’ve gone over the benefits of TikTok advertising, let’s discuss how a TikTok campaign we ran drove brand awareness and sold-out inventory for a quick-service restaurant.
Success Story: TikTok Campaign Sells Out Inventory for a Quick Service Restaurant
In the midst of a global pandemic, a Quick Service Restaurant decided to launch two new stores in Philadelphia and Dallas. The restaurant was looking to increase in-store traffic, online sales, and overall brand awareness. But there was a problem: the QSR didn’t know how to pinpoint and reach real people or measure their campaign success.
That’s where we came in.
We worked with the quick-service restaurant to create a target audience of potential new customers for their two new locations. Not only did each location have its own target audience, but they also had their own campaign tailored JUST for them.
The information was filtered to create a custom audience of 16K individuals who consider themselves to be Foodies located in select zip codes in Philadelphia and Dallas.
Once we built out the Quick Service Restaurants’ custom audience, we activated an optimized campaign on TikTok and supported the campaign on Email, Facebook and Instagram, Mobile Display, and Desktop Display.
We ran two different creative flights and targeted these messages based on customer interest and behavior. We emphasized mobile delivery which powered our POS Matchback reporting.
TikTok is booming and it is only expected to continue its growth. With new updates to their site they have taken over traditional forms of social media and created a new wave of creativity throughout all age groups. If you want to get your brand in front of 100M+ active US users, TikTok is the app for you.