Today, I want to discuss the country’s latest social media craze: TikTok.
TikTok has taken the social media world by storm and currently is one of the hottest social media platforms with over 100 million active users in the US.
A common misconception about TikTok is that every user is between the ages of 16 and 24. While 41% of users do fall into this age range, 59% of the platform is made up of users aged 25 and over, allowing you to reach a diverse audience through your TikTok ads.
In fact, the number of adult users on TikTok has increased 5.5 times in the last 18 months and received more downloads in the first quarter of 2020 compared to any other social media app.
These real, verified consumers are waiting to hear from your business. For brands and marketers, it is more important than ever to create a presence on TikTok and start advertising on this channel.
With all the opportunities and benefits of TikTok, it is hard to cover them all in just one blog post. I’ve broken down what you need to know into four parts and will share a new insight each week.
Let’s get started with the first benefit: increased brand exposure.
TikTok Ads Help Increase Brand Exposure
TikTok has grown at an increasingly rapid pace since its inception back in 2016 and the projected potential for this popular social media app has brands going all in.
Why you may ask? Because although building brand awareness via TikTok ads is easier than it seems, there are some steps you need to take before seeing a positive ROI.
Since the social media platform is still new to the advertising frontier, it’s hard to understand which rules to follow when it comes to showcasing your brand. No need to fear, we’ll walk you through common misconceptions and best practices to help your brand see success.
I want to increase brand awareness. Where do I start?
A strong campaign creative is essential for capturing a user’s attention, converting leads, and optimizing your ads. With TikTok’s versatile ad formats, such as In-Feed ads, when done right it can create a higher probability of a user engaging with your content.
Another common misconception around TikTok is that it is just another mindless app that takes up an individual’s screen time. However, TikTok’s user engagement is on an upward trend, allowing this social media platform to be the perfect opportunity for advertisers to reach engaged individuals. On average, TikTok users spend more than 850 minutes per month on the app, meaning they’re more likely to engage with your ad and purchase your product/service.
Do I have to be an influencer or have 1M followers to see results?
NO! Influencers aren’t the only ones who can drive trends. Anyone and everyone can participate in trends and have the opportunity for their video to go viral–including your brand! By making a creative video ad, it helps increase the likelihood of a user watching your ad for a longer period of time as well as engaging with it. By extension, this helps to increase brand awareness for your business.
Due to the variety of content available on TikTok, there’s something for everyone. Whether it be a clothing store, restaurant, gaming app, service that you provide, anyone who wants to create visibility for their brand and their products, TikTok is the place for you. It will help increase your brand awareness, increase in-store visits as well as clicks to your online store.
The Bottom Line
TikTok is booming and it is only expected to continue its growth. With new updates to their site they have taken over traditional forms of social media and created a new wave of creativity throughout all age groups. If you want to get your brand in front of 100M+ active US users, TikTok is the app for you.
Stay tuned for our next piece around TikTok highlighting how this app helps businesses increase sales and drive revenue!
How TikTok can lead to a full sell-out of your product
How to target and connect with real consumers interested in your product
& so much more!